Globalization in Technology Marketing — Dan Radu // Macro

Show Notes

• 02:36
  Globalization in technology marketing

  Globalization is essential for companies as they grow and expand their markets. To facilitate global growth, companies need to have regional offices, global support partners, and comply with various regulations like GDPR in Europe, or other parts of the world.
• 03:30
  Partnering with multilingual digital marketing experts for global marketing success

  Macro partners with digital marketing experts who speak multiple languages. These experts have the ability to work with regional marketing managers to localize campaigns and tailor marketing messages for local markets.
• 04:08
  The importance of global expansion for companies in an interconnected world

  As the world becomes increasingly interconnected, companies will need to expand their reach globally to remain competitive. This is especially true for emerging markets such as the BRICs countries, which are poised to become even bigger markets in the future.
• 04:43
  Technology and the ease of global expansion for marketers

  Some aspects of globalization are easier with the help of technology, such as translation and localization tools. However, some business challenges remain the same, such as regulations, lack of expertise, and difficulty reaching global markets.
• 05:12
  Finding global talent for expansion

  Macro has multiple entities worldwide assisting with employing people and bringing resources to their global marketing teams. To accommodate everyone globally, they maintain a global perspective and consider different time zones and regional holidays when scheduling work.
• 05:56
  Managing global talent acquisition

  Finding the right talent across the world boils down to having a global perspective and a standardized way of operating. Ensure that everyone is aligned with the same vision and goals of the company while taking regional requirements and schedules into account.
• 06:46
  The trend of outsourcing in marketing departments

  Marketing departments are increasingly using outsourced resources and adopting agile marketing practices. They are bringing in global team members for business process outsourcing, strategic high-value work, or simply to accelerate projects.
• 08:13
  How to keep global teams engaged

  Drawing inspiration from agile practices, Macro has planning meetings, blocker meetings, weekly updates, and fun meetings to maintain communication. They also give new remote employees a guide and constantly ask for feedback to improve their remote work experience.
• 09:57
  The importance of face to face interactions in remote teams

  In remote teams, it's vital to organize in-person interactions to foster team building and establish connections beyond work. Face-to-face activities are essential for members to see each other as human beings, even if the team is entirely remote.