Understanding Ad Fraud — David Finkelstein // BDEX
- B2B
- Programmatic Advertising
- Data Provider, Advertising Platform
- Big Data, Market Segmentation, Privacy, Artificial Intelligence
- Part 1Generative AI’s impact on AdTech — David Finkelstein // BDEX
- Part 2 Understanding Ad Fraud — David Finkelstein // BDEX
Show Notes
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02:38Types of ad fraudAd fraud is a complex issue that ranges from basic click fraud to bots, click farms, and even AIs designed to simulate what a human would do on a website. The rise of CTV has also seen an increase in ad fraud, with ads being generated inside apps even when devices are not in use.
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04:38How to detect ad fraudTo detect ad fraud, it is necessary to analyze data and understand where your impressions came from geographically, within your app or website, etc. Without this analysis, it can be difficult to detect whether ad fraud has occurred.
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06:17How advertisers can protect themselves from ad fraudAdvertisers should work with platforms that provide transparency around the quality of ads, where they're being displayed, and raw data files. Otherwise, it boils down to where the data is coming from and having access to campaign data to control who sees the ads.
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07:43How ad platforms are handling ad fraudNow that advertisers are demanding better performance, ad platforms have to eliminate ad fraud to drive that performance. As a result, companies like BDEX are helping ad platforms to detect and remove fraudulent IDs linked to bots, and click farms.
Quotes
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"There are so many different types of ad fraud today. And they span everywhere from your basic click fraud to bots, or even AIs that are designed to try to simulate what a human would do on a website." -David Finkelstein, CEO, BDEX
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"When it comes down to figuring out how to detect ad fraud, you have to look at the data." -David Finkelstein, CEO, BDEX
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"Unfortunately, ad fraud generates revenue for them. So there's never really been an incentive for a publisher or an advertising platform to say, hey, we're going to stop it." -David Finkelstein, CEO, BDEX
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"We've gotten to a point where advertisers are demanding better performance. And the only way that the ad platforms can actually deliver better performance is to start snuffing out this ad fraud." -David Finkelstein, CEO, BDEX
- Part 1Generative AI’s impact on AdTech — David Finkelstein // BDEX
- Part 2 Understanding Ad Fraud — David Finkelstein // BDEX
Up Next:
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Part 1Generative AI’s impact on AdTech — David Finkelstein // BDEX
David Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of the widespread use of AI in adtech. Previously, only large companies like Google, Facebook, and Amazon had the resources to leverage AI for adtech, but now, companies like BDEX are making these technologies more accessible to smaller businesses. Today, David discusses generative AI’s impact on adtech.
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Part 2Understanding Ad Fraud — David Finkelstein // BDEX
David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand ad fraud.
