Understanding Ad Fraud — David Finkelstein // BDEX

David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand ad fraud.
About the speaker

David Finkelstein

BDEX

 - BDEX

David is the CEO of BDEX

Show Notes

  • 02:38
    Types of ad fraud
    Ad fraud is a complex issue that ranges from basic click fraud to bots, click farms, and even AIs designed to simulate what a human would do on a website. The rise of CTV has also seen an increase in ad fraud, with ads being generated inside apps even when devices are not in use.
  • 04:38
    How to detect ad fraud
    To detect ad fraud, it is necessary to analyze data and understand where your impressions came from geographically, within your app or website, etc. Without this analysis, it can be difficult to detect whether ad fraud has occurred.
  • 06:17
    How advertisers can protect themselves from ad fraud
    Advertisers should work with platforms that provide transparency around the quality of ads, where they're being displayed, and raw data files. Otherwise, it boils down to where the data is coming from and having access to campaign data to control who sees the ads.
  • 07:43
    How ad platforms are handling ad fraud
    Now that advertisers are demanding better performance, ad platforms have to eliminate ad fraud to drive that performance. As a result, companies like BDEX are helping ad platforms to detect and remove fraudulent IDs linked to bots, and click farms.

Quotes

  • "There are so many different types of ad fraud today. And they span everywhere from your basic click fraud to bots, or even AIs that are designed to try to simulate what a human would do on a website." -David Finkelstein, CEO, BDEX

  • "When it comes down to figuring out how to detect ad fraud, you have to look at the data." -David Finkelstein, CEO, BDEX

  • "Unfortunately, ad fraud generates revenue for them. So there's never really been an incentive for a publisher or an advertising platform to say, hey, we're going to stop it." -David Finkelstein, CEO, BDEX

  • "We've gotten to a point where advertisers are demanding better performance. And the only way that the ad platforms can actually deliver better performance is to start snuffing out this ad fraud." -David Finkelstein, CEO, BDEX

About the speaker

David Finkelstein

BDEX

 - BDEX

David is the CEO of BDEX

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