Engagement in Virtual Events — Daniel Moss // We and Goliath
- Personal Brand
- Event Marketing
- Creative Production, Marketing Agency
- Marketing Strategy, Performance Marketing, Growth Marketing
- Part 1Next-Level Virtual Event Production — Daniel Moss // We and Goliath
- Part 2Virtual Event Promotion — Daniel Moss // We and Goliath
- Part 3 Engagement in Virtual Events — Daniel Moss // We and Goliath
Show Notes
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02:26Driving engagement with virtual eventsProduction should include a good host, prerecorded sessions, good graphics and video clips. Schedule enough time for attendees to network and participate through icebreakers, etc.
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04:15Virtual events and effective networkingThemed table sessions should be scheduled to connect people for one-on-one conversations based on job title, etc. Ensure sponsors get enough value by scheduling time for expo booths.
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05:44Branded items and virtual event swag bagsFind creative ways to integrate your brand into interactive sessions and distributed swag. Sponsor offers may include gear or promo codes, coupon codes, special offers for services.
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07:07Measuring the success of virtual eventsTo track sales from the event, use dedicated tracking, through Google Analytics. Also, look at engagement with sponsor booths, sign ups, and CTA clicks.
Quotes
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"If you have an expert audience, they want to contribute, not only learn. Remember the importance and the joy of participation, and schedule that in." -Daniel Moss, Co-Founder, We & Goliath
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"Schedule in at least one themed table session in a conference, then connect people based on their job title, description, topics of interest, for one-on-one conversations." -Daniel Moss, Co-Founder, We & Goliath
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"If you're having interactive sessions, do something that people can show on screen. Emoji cards on Popsicle sticks is a really fun one that I've done before." -Daniel Moss, Co-Founder, We & Goliath
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"If you are sending a mug with your logo, have everybody take a selfie and you've got 50 people in your zoom gallery view. That's a nice takeaway." -Daniel Moss, Co-Founder, We & Goliath
- Part 1Next-Level Virtual Event Production — Daniel Moss // We and Goliath
- Part 2Virtual Event Promotion — Daniel Moss // We and Goliath
- Part 3 Engagement in Virtual Events — Daniel Moss // We and Goliath
Up Next:
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Part 1Next-Level Virtual Event Production — Daniel Moss // We and Goliath
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. The way we attend conferences and network changed drastically as a result of the pandemic. Virtual events and webinars emerged as the best alternative to face-to-face meetings, and continue to thrive. Today, Daniel talks about next level virtual event production.
Play Podcast -
Part 2Virtual Event Promotion — Daniel Moss // We and Goliath
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. In event marketing, an often overlooked component is effectively demonstrating your value proposition to your ideal customer profile. Serious thought must be given to what your event offers in terms of content, speakers, etc, and how these elements will positively impact their lives and careers. Today, Daniel talks about virtual event promotion.
Play Podcast -
Part 3Engagement in Virtual Events — Daniel Moss // We and Goliath
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. While virtual events are a cost-effective way to reach your audience, engagement is most critical. Ultimately, we want these experiences to facilitate the sale of our products and our sponsors, while ensuring effective networking and participation. Today, Daniel talks about driving engagement when running your virtual events.
