Next-Level Virtual Event Production — Daniel Moss // We and Goliath
- Personal Brand
- Event Marketing
- Creative Production, Marketing Agency
- Marketing Strategy, Performance Marketing, Growth Marketing
- Part 1 Next-Level Virtual Event Production — Daniel Moss // We and Goliath
- Part 2Virtual Event Promotion — Daniel Moss // We and Goliath
- Part 3Engagement in Virtual Events — Daniel Moss // We and Goliath
Show Notes
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02:13Getting started in virtual event productionWhen doing workshops and other interactive content, you should go live directly into the platform. Invest in proper audio, video, lighting, and internet, to upgrade production value.
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04:01Picking the right platform for virtual event productionPlatforms vary based on industry and topics of interest. Prerecorded sessions offer the best opportunities to upgrade production and avoid the risk of unreliable internet connections.
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06:55Virtual event production audio and video equipmentUSB mics are recommended over condenser mics. For video, a laptop or an affordable Logitech webcam will suffice. However, lighting is most important in this regard.
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08:57How to achieve better video qualityIf youre only doing occasional virtual events, a high quality, HD webcam will do the job. Two LED lights, placed on either side of you, at about 45 degrees, are recommended.
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11:02How to execute a virtual eventComplete the run of show review with your team to ensure all members are comfortable with the plan and technology. Arrange notes, do rehearsals and practice transitions beforehand.
Quotes
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"With $100 to $200 of gear, you can get a nice HD camera, LED lights, a USB microphone, and an ethernet cable. When you're going live directly, that's your starting point." -Daniel Moss, Co-Founder, We & Goliath
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"When theres an important event going on, some of the ways we want to up level the production are things like custom graphics, video animation, pre-records." -Daniel Moss, Co-Founder, We & Goliath
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"The internet is the number one risk factor for a live event. WiFiis so convenient, but it's not the most reliable thing out there." -Daniel Moss, Co-Founder, We & Goliath
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"Our number one tip is, get an ethernet cable. Be hardwired into your modem or router. You'll get better audio and better video." -Daniel Moss, Co-Founder, We & Goliath
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"My go-to mic is the Samsung Q2U. It's a performance mic, and it does a great job of reducing background noise." -Daniel Moss, Co-Founder, We & Goliath
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"If you're just doing virtual events occasionally, something like elgato, Logitech, or the Razer Kiyo Pro will be sufficient. There's a lot of cameras out there in the $150 range." -Daniel Moss, Co-Founder, We & Goliath
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"If you have a good camera with bad lighting, youll still look bad. I recommend two LED lights, at 45 degrees, on either side of you." -Daniel Moss, Co-Founder, We & Goliath
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"If you're going to use an outline, frame it up right under your webcam. When you're reading, people on the other side feel like you're looking at them." -Daniel Moss, Co-Founder, We & Goliath
- Part 1 Next-Level Virtual Event Production — Daniel Moss // We and Goliath
- Part 2Virtual Event Promotion — Daniel Moss // We and Goliath
- Part 3Engagement in Virtual Events — Daniel Moss // We and Goliath
Up Next:
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Part 1Next-Level Virtual Event Production — Daniel Moss // We and Goliath
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. The way we attend conferences and network changed drastically as a result of the pandemic. Virtual events and webinars emerged as the best alternative to face-to-face meetings, and continue to thrive. Today, Daniel talks about next level virtual event production.
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Part 2Virtual Event Promotion — Daniel Moss // We and Goliath
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. In event marketing, an often overlooked component is effectively demonstrating your value proposition to your ideal customer profile. Serious thought must be given to what your event offers in terms of content, speakers, etc, and how these elements will positively impact their lives and careers. Today, Daniel talks about virtual event promotion.
Play Podcast -
Part 3Engagement in Virtual Events — Daniel Moss // We and Goliath
Daniel Moss, Co-Founder & Lead Strategist at We & Goliath, discusses strategies with innovative technology to create virtual experiences. While virtual events are a cost-effective way to reach your audience, engagement is most critical. Ultimately, we want these experiences to facilitate the sale of our products and our sponsors, while ensuring effective networking and participation. Today, Daniel talks about driving engagement when running your virtual events.
Play Podcast
