Why B2B SaaS companies create podcasts — Doug Bell // LeanData
- Part 1Emergence of the CRO — Doug Bell // LeanData
- Part 2Is Rev Ops a thing for marketers? — Doug Bell // LeanData
- Part 3 Why B2B SaaS companies create podcasts — Doug Bell // LeanData
Show Notes
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02:01What LeanData doesLeanDatas platform connects buying signals to buying decisions. Ultimately, they unite the right people, with the right data, at the right time.
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02:48Problems LeanData faces as a growthLeanDatas focus on explosive growth means less was invested into driving awareness. A podcast was chosen to drive both short and long term growth.
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04:10CMO challenges in growthCMO days are usually packed with trying to juggle short and long term growth. Theres also the prioritization of tasks for IT, so time is a limited resource in the role.
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05:43Why LeanData chose to host and sponsor daily podcastsThe VOS podcast indicated that it was an ideal way to build awareness and an audience. Plus the data enables retargeting of that audience and the creation of lookalike audiences.
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09:06How much time it takes to produce a daily podcastInitially, it took about 10 hours a week to produce two interviews, and five episodes. Over time, that has been reduced to two to three hours a week for a daily podcast.
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09:55Adoption of LeanDatas Revenue Generator podcastIn the first month, they were able to achieve 10,000 downloads. I Hear Everything is the machine that sits behind the sourcing of guests and the production of the content.
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10:59Driving business results from a podcastLeanData now has a digital audience with a definite interest in optimizing their revenue engines for high performance. Plus, they have a lookalike audience to go out and market to.
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12:14Dougs advice on starting a daily podcastPodcasts are an incredibly successful brand awareness tool. It's a great time to get started with daily podcasts.
Quotes
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"LeanData is extremely good at taking intent data,ensuring that the people taking action against that information are aware. 90% of it is making sure it's getting to the right person at the right time." -Doug Bell, CMO, LeanData
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"On a good day, I'll have 15 minutes to half an hour to hit the restroom. That's my calendar. I'm a busy boy because I'm trying to juggle short and long term growth and prioritize things from IT." -Doug Bell, CMO, LeanData
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"I'm looking for every opportunity to do one thing well, and another thing well. Wherever I can take an activity that allows me to create short-term and long-term growth, I'm going to do it, thus the podcast." -Doug Bell, CMO, LeanData
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"Initially, production for the Revenue Generator was 10 hours a week. And that 10 hours a week was largely misspent over preparing. As it stands now, I'm looking at two to three hours a week for a daily podcast." -Doug Bell, CMO, LeanData
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"I have to give I Hear Everything, 4% of the credit, but the Revenue Generator achieved 10,000 downloads in our first month." -Doug Bell, CMO, LeanData
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"There's a machine that sits behind both the sourcing of guests and the production of the content. And then, it comes down to your confidence and your ability to have a great conversation." -Doug Bell, CMO, LeanData
- Part 1Emergence of the CRO — Doug Bell // LeanData
- Part 2Is Rev Ops a thing for marketers? — Doug Bell // LeanData
- Part 3 Why B2B SaaS companies create podcasts — Doug Bell // LeanData
Up Next:
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Part 1Emergence of the CRO — Doug Bell // LeanData
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. There’s no denying that lines between marketing and sales have blurred considerably over the years. With the emergency of the CRO role, should CMOs be worried that they won’t have a job very soon? Today, Doug talks about the emergence of Chief Revenue Officers.
Play Podcast -
Part 2Is Rev Ops a thing for marketers? — Doug Bell // LeanData
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Rev Ops connects the data between sales, marketing, customer success to make sure people are operating efficiently. Does this function truly unify the organization’s operations, or is it simply wishful thinking? Today, Doug talks about RevOps’s potential for marketers
Play Podcast -
Part 3Why B2B SaaS companies create podcasts — Doug Bell // LeanData
Doug Bell, LeanData CMO, discusses the rise of CROs and the importance of rev ops to marketers. Wherever Doug Bell can take an activity that allows for the creation of short-term and long-term growth, he’ll do it. The Revenue Generator podcast is LeanData’s solution for brand awareness and demand generation. Today, Doug talks about why he decided to start a daily podcast.
