Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
- Part 1 Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
- Part 2Evaluating MarTech solutions for your needs — Sean Simon // Cogent
Show Notes
-
01:59Matching martech solutions to business needsIt's crucial to understand your specific business problems and ensure you ask the right questions when evaluating vendors. Many companies lack the experience in this field, often allowing vendors to lead discussions, which may have positive or negative outcomes.
-
03:48Being solution specific vs. following industry trends when choosing martech solutionsThe decision to be solution-specific or follow industry trends depends on the brand and its unique needs. It's crucial to first understand the specific problem and whether a particular solution is genuinely necessary or if it can be addressed with alternatives.
-
05:34Determining the right size and cost for a tech stackThe right size and cost of a tech stack depend on your business' current revenue and future growth prospects. Strive for affordability while ensuring scalability to smoothly transition to more advanced solutions as revenue grows.
-
06:54Testing new marketing tools without disrupting businessTo avoid business disruption, thorough testing and a phased approach are vital. Test new solutions on a smaller scale with minimal investment before replacing existing ones, allowing you to accumulate the necessary information for a sound business decision.
-
09:10AI implementation in business workflowsThe key is understanding what problem youre trying to solve and assessing whether AI-powered technology can solve it efficiently. Brands must ask vendors the right questions to ensure chosen solutions can scale with the business to avoid frequent replacements.
-
11:48Making the martech solution discovery process easier for buyersWith numerous tools available, businesses must identify the right ones for their needs. Cogent's AI-powered tool helps businesses match their needs, existing tech stack, and criteria to find the best vendors for their specific problems, all based on their current structure.
-
13:02Asking martech solution vendors the right questionsBrands often focus on immediate pain points, failing to inquire about the long-term value and capabilities of martech solutions. Cogents role is to help buyers decipher what's important to them and understand the technology's long-term value.
Quotes
-
"If you choose the right vendor out of the gate, then you can connect it to all your other systems." - Sean Simon
-
"Brands arent asking martech vendors questions that will become relevant to them in six months. They're focused on a pain they're trying to solve for today and not six to 12 months from now." - Sean Simon
-
"When thinking about AI implementation, it comes down to, what is the problem you're trying to solve for and can it be solved with technology that leverages AI to get the job done better and faster?" - Sean Simon
-
"Brands don't know the right questions to ask when they're in the market for technology, because they don't have the experience in that space that the vendors do." - Sean Simon
- Part 1 Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
- Part 2Evaluating MarTech solutions for your needs — Sean Simon // Cogent
Up Next:
-
Part 1Discovering MarTech solutions that solve your problems — Sean Simon // Cogent
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands often lack the experience to ask the right questions when seeking technology solutions for business problems. Consequently, they let vendors take the lead in conversations, resulting in solutions that are unable to grow with the business. Today, Sean discusses discovering martech solutions that actually solve your problems.
-
Part 2Evaluating MarTech solutions for your needs — Sean Simon // Cogent
Sean Simon, Co-Founder of Cogent, looks into discovering and evaluating martech solutions that match your business' needs. Brands can spend up to a year in the search for the right technology solution which inevitably impacts their business. Cogent's platform expedites this process, enabling brands to quickly select the best solution and start generating revenue. Today, Sean discusses evaluating your martech solutions to make sure they match your needs.
Play Podcast
