Disability Visibility in Marketing
- B2B
- Content Marketing, Email Marketing, Brand, SEO, Social Media Marketing
- Marketing Agency
- Entrepreneurship, Marketing Strategy, Marketing Careers
- Part 1 Disability Visibility in Marketing
Show Notes
-
02:08The disability stereotype and disability visibility in marketingWhen speaking about diversity, equity, and inclusion, disability is often overlooked. And theres a misconception that all disabilities are visible. However, there are a lot of invisible disabilities.
-
03:28The many levels of disabilitiesThe ADA defines disability as anything that impairs your ability to function normally within society. Ultimately, disabilities can be spoken about on a number of different levels that people may not be aware of.
-
04:33Accessibility features for websitesRise Visibility helps with accessibility on websites. In order to do so, one of the accessibility features for websites theyve added is changing the font on websites so that people with dyslexia can read the website better.
-
05:56Crafting marketing strategies to address the disability marketAs marketers, we often overlook the disabled within a target market. Ideally, its about considering the things we can do to be more inclusive and provide better experiences for people with sensitivities.
-
08:35Ways that marketers can make their content more accessible to people with disabilitiesFirst and foremost, people with disabilities just want to be considered. So, its about representing the unconventional, being more open, and finding unique ways to connect to the audience.
-
11:52Addressing unseen disabilities in marketing campaignsIts unrealistic to expect marketers to figure out who those people are with invisible disabilities. But, by including people with visible disabilities in your campaigns, those with invisible disabilities feel seen.
-
14:36How to ensure your digital assets are accessible to as many people as possibleConsider elements like good font selection, your color scheme, and good design practices in general. Also, having alt tags is good for SEO and for helping persons using screen readers.
Quotes
-
"There's a lot of invisible disabilities. You are walking around with hundreds of people that you don't even know could have disabilities." -Aunia Kahn, CEO, Rise Visible
-
"According to the ADA, disability is anything that impairs your ability to function normally within society. So, that could be a mental impairment. It could be an illness that completely debilitates you." -Aunia Kahn, CEO, Rise Visible
-
"With the websites that we do, we help with accessibility. And, one of the accessibility features for websites is changing the font so that people with dyslexia can read a website better." -Aunia Kahn, CEO, Rise Visible
-
"In our marketing, we dont need to make everything padded for everybody. But, there are general things that we can do to be more inclusive to the larger world of people that need a sense of adaption." -Aunia Kahn, CEO, Rise Visible
-
"By being open and making sure your campaigns include people that have visible disabilities, it helps those with invisible disabilities feel seen too." -Aunia Kahn, CEO, Rise Visible
-
"if things arent accessible on your website, people are just going to swipe through them and youre missing money. Disabled people want to spend money. Don't cast us out." -Aunia Kahn, CEO, Rise Visible
-
"When we're thinking about disability, having alt tags is so important to every image on your site, because it helps your SEO." -Aunia Kahn, CEO, Rise Visible
Up Next:
-
Part 1Disability Visibility in Marketing
Aunia Kahn, CEO and Founder of Rise Visible, talks about working with people of all shapes and sizes. When we consider marketing to those with disabilities, we often overlook the invisible disabilities. Whether it’s through website functionality and accessibility, or using people with visible disabilities in our campaigns, there are many simple steps we can take as marketers to be inclusive. Today, Aunia discusses disability visibility in marketing.
