The MarTech Pod triage playbook for Marketing in a time of Crisis
Benjamin Shapiro
benjshap LLC
- Part 1Crisis Marketing: When we realized COVID-19 would effect the MarTech Podcast
- Part 2 The MarTech Pod triage playbook for Marketing in a time of Crisis
- Part 3Rebuilding operational marketing habits in the wake of the Corona virus
- Part 4Pivoting your marketing strategies in the wake of a crisis
- Part 5WFH tips and a guide to starting a consulting business
Show Notes
Quotes
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“We revisited what's important to us and thinking specifically about the short term and really plotting our steps.” - Todd“The first thing we needed to do is to check if others are doing fine, and then go through the existing systems and start thinking about how we could stabilize the core product.” - Ben “One of the best approaches was figuring out how to make the most of the conversations that we were able to schedule and guests that we did have on the show.” - Todd“Also, break that content into slightly smaller parts and structure those conversations in ways that we could produce three to five days worth of content for a very in-depth, insightful and intelligent conversation with the guests as opposed to in the past where we did only two or three parts.” - Todd“The last thing we did was we actually looked and evaluated what content we had and how much padding we had. Luckily, we had almost a month's worth of guests scheduled.” - Ben“The first thing I thought is ‘Am I still going to have a job’?” - Todd“We have roughly a year's worth of runway where we're able to operate our business without really making major modifications.” - Ben “We also needed to make sure that all outstanding bills were paid for our sponsorship campaigns.” - Ben“I have to give a shoutout to CallRail. They went out of their way to pay their invoices.” - Ben “We offer 10 percent discounts to some vendors who managed to pay us in the end.” - Ben “There were also vendors who mentioned that they won’t be able to pay us at all or that they would postpone the payment for 6 months.” - Ben “We've got stable ground from a business standpoint right now and I'm already kind of looking forward to the future.” - Tod
- Part 1Crisis Marketing: When we realized COVID-19 would effect the MarTech Podcast
- Part 2 The MarTech Pod triage playbook for Marketing in a time of Crisis
- Part 3Rebuilding operational marketing habits in the wake of the Corona virus
- Part 4Pivoting your marketing strategies in the wake of a crisis
- Part 5WFH tips and a guide to starting a consulting business
Benjamin Shapiro
benjshap LLC
Up Next:
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Part 1Crisis Marketing: When we realized COVID-19 would effect the MarTech Podcast
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 1 of our conversation, we are going to discuss how we evaluated the issues that are happening around us and what the impact would be in our business.
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Part 2The MarTech Pod triage playbook for Marketing in a time of Crisis
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 2 of our conversation, we are going to discuss how we're triaging some of the problems created by the outbreak of the coronavirus.
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Part 3Rebuilding operational marketing habits in the wake of the Corona virus
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 3 of our conversation, we discuss how we are setting and trying to execute our short term plans.
Play Podcast -
Part 4Pivoting your marketing strategies in the wake of a crisis
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 4, we discuss thinking about the long-term game.
Play Podcast -
Part 5WFH tips and a guide to starting a consulting business
Each day this week, we're going to publish an episode that walks you through the five steps that we've taken to evaluate, triage, secure, pivot, and scale our business in this time of crisis. Joining us is Todd Hines, the Head of Content Production at MarTech podcast. In part 5 of our conversation, we are going to talk about some of the things that we've learned running our own independent businesses.
Play Podcast
