Building a Toolkit for MarTech Consulting — Liston Witherill

Show Notes

• Benjamin: Welcome back to the MarTech podcast. This podcast is sponsored by Searchmetrics. Searchmetric sets, the standard for innovation and the content and search engine optimization industry. They support businesses who care about understanding both how to use content as a marketing channel and how to improve organic rankings. In Google, if you're an enterprise level marketer, the searchmetrics suite of software and services will help you optimize your existing content, help you understand what topics you need to cover next, and how to ensure that your writers produce effective content. There are billions of google searches happening every day and searchmetrics gets your stories to the top today.
  Benjamin: Today we're going to focus on a trend that packs the careers of a large number of marketers, including myself. As distributed or remote workforces become more of a viable option for companies and increasingly large number of marketers are becoming professional service providers and they're choosing to engage with employees as independent contractors instead of going into a traditional employment agreement, with us today is Liston Whitherill who's the creator of the 60 days sales plan and he's the host of the Liston.io Podcast, which is focused on sales training for professional service providers, Liston is a sales trainer and coach for consultants who are looking to sell with confidence when dream clients and leave the pressure and awkwardness of the sales process behind. In this episode liston is going to walk us through why more marketers are choosing to work as professional service providers and what are some of the primary issues facing marketing consultants. Here is the first part of our interview with Liston from the Liston.io Podcast. Welcome to the MarTech podcast. Thanks so much for having me. I'm excited to be here. I want to start off by saying I have been listening to your podcast on.