Community Led Growth — Mike Rizzo // MarketingOps.com
- B2B, B2C
- Community
- N/A
- Marketing Attribution, Marketing Strategy, Marketing Team, Entrepreneurship, Marketing Careers
- Part 1Building the Marketing Operations Community — Mike Rizzo // MarketingOps.com
- Part 2 Community Led Growth — Mike Rizzo // MarketingOps.com
Show Notes
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02:53CommunityCMX Hub and Commsor provide content on community building. Frameworks also help in terms of defining your community business value. Start off with the purpose for building a community.
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06:11The benefit of curating your own communityPotential customers have an abundance of opportunities to engage with your brands. Without a curated environment connectings them to existing customers, opportunities are missed.
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08:18Investing in established community spacesDepending on the purpose, every brand doesnt need to own a community. You can choose to support your brand champions in externally established environments to reach buyers.
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10:14Owning a community vs. participating in a communityInvest where your target audience is already spending their time. Ultimately, the community should comprise of your biggest advocates and most passionate MarTech consultants.
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11:56What is needed to build a communitySeveral types of communities exist and the requirements vary according to purpose. The SPACES Model provides a framework for defining your community's business value.
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15:34Using the communityIn addition to engaging with community members, the aim is for people to invest in themselves and careers. Ensure that youre providing the opportunities for them to invest in those outcomes.
Quotes
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"When you start to unpack what it means to build a community, the first thing that I would encourage you to think about is really what the purpose is." -Mike Rizzo, Founder, MarketingOps.com
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"It's perfectly all right for you to invest in environments and encourage your most passionate users to go and engage where your customers already congregate." -Mike Rizzo, Founder, MarketingOps.com
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"You may learn that most of your audience is already participating actively on Facebook. That should be the place where you connect with them and create your own community." -Mike Rizzo, Founder, MarketingOps.com
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"You dont need a 20,000 person community. It could just be your biggest advocates, or your most passionate MarTech consultants and advisors out there." -Mike Rizzo, Founder, MarketingOps.com
- Part 1Building the Marketing Operations Community — Mike Rizzo // MarketingOps.com
- Part 2 Community Led Growth — Mike Rizzo // MarketingOps.com
Up Next:
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Part 1Building the Marketing Operations Community — Mike Rizzo // MarketingOps.com
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops personnel navigating the technical challenges. A decade later saw the rise of marketing ops being formally recognized as a function within organizations and marketing teams, and active marketing ops communities online. Today, Mike talks about building the marketing operations community.
Play Podcast -
Part 2Community Led Growth — Mike Rizzo // MarketingOps.com
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates, and build communities that inevitably drive business results is often undervalued. Today, Mike talks about community-led growth.
