Go-to-market strategies for Hill City: Gap Inc’s Men’s Apparel Brand — Eric Toda
Eric Toda
Gap Inc (Hill City)
- Part 1Branding Hill City: Gap Inc’s Men’s Apparel Startup
- Part 2 Go-to-market strategies for Hill City: Gap Inc’s Men’s Apparel Brand — Eric Toda
Show Notes
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Putting Targets Together(02:21)We found that its really good to focus on men. We also focused on women, because women validate a lot of what men wear.
- Part 1Branding Hill City: Gap Inc’s Men’s Apparel Startup
- Part 2 Go-to-market strategies for Hill City: Gap Inc’s Men’s Apparel Brand — Eric Toda
Up Next:
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Part 1Branding Hill City: Gap Inc’s Men’s Apparel Startup
Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. In this episode, Eric walks us through his approach to launching a new brand within a large company.
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Part 2Go-to-market strategies for Hill City: Gap Inc’s Men’s Apparel Brand — Eric Toda
Eric Toda joins us today for Part 2 of our conversation about building a unique brand within a larger company. Eric is a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. He's currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. Yesterday we talked about branding Hill City, and today Eric walks us through his go-to-market strategies for launching Hill City.
