Branding Hill City: Gap Inc’s Men’s Apparel Startup

Joining us today is Eric Toda, a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc. In this episode, Eric walks us through his approach to launching a new brand within a large company.
About the speaker

Eric Toda

Gap Inc (Hill City)

 - Gap Inc (Hill City)

Eric is a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc.

Show Notes

  • Erics Background
    (02:16)
    I started my career in Facebook and from there I went to Nike where I worked as the Global Digital Brand Marketing Director.
About the speaker

Eric Toda

Gap Inc (Hill City)

 - Gap Inc (Hill City)

Eric is a Marketing Executive who's worked at some of the world's highest profile brands including Facebook, Nike, Snap, and Airbnb. Eric is currently Head of Marketing at Hill City, which is a men's active apparel brand owned by Gap, Inc.

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