Applying Programmatic Ad Buying Tactics to your Marketing Mix
Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business.
About the speaker
Danny Khatib
Granite Media
- Part 1 Applying Programmatic Ad Buying Tactics to your Marketing Mix
Show Notes
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Taking Advantage of the Native Advertising and Social Advertising Platforms (03:01)The first step is to define your funnel upfront and define KPIs for every aspect of that funnel. You will find that KPIs are usually different for every type of content.
- Part 1 Applying Programmatic Ad Buying Tactics to your Marketing Mix
About the speaker
Danny Khatib
Granite Media
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Part 1Applying Programmatic Ad Buying Tactics to your Marketing Mix
Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business.
