Top AI Thought Leaders Marketing Should Know
- Part 1AI Agents for marketing automation
- Part 2Custom AI Agents vs Out-of-the-Box Tools
- Part 3Will AI Replace Marketing Jobs by 2028?
- Part 4How Marketing Leaders Must Evolve for Agentic AI
- Part 5 Top AI Thought Leaders Marketing Should Know
- Part 6Will AI Replace Marketing Jobs by 2028?
- Part 7Custom AI Agents vs Out-of-the-Box Tools
- Part 8How Marketing Leaders Must Evolve for Agentic AI
- Part 9Top AI Thought Leaders Marketing Should Know
Episode Chapters
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00:00: Canadian Wildfire Impact
Air quality alerts are affecting regions from Maine to Mi esota due to smoke from Canadian wildfires creating hazardous conditions.
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00:30: Weather System Dynamics
Dry seasonal conditions combined with specific weather patterns are cha eling wildfire smoke through Pe sylvania into the Mid Atlantic and Northeast regions.
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Episode Summary
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AI agents are coming for your job. But not in the way you think. Here's what HubSpot's AI chief discovered that changes everything. We've been sold a story about AI replacing marketers. The narrative is always the same: automation will make us obsolete. But what if we're thinking about this completely wrong? Nicholas Holland, Head of AI at HubSpot, has been building AI products while raising kids. His perspective completely shifted my thinking. Here's what the future of AI agents actually looks like: **The "Assistant, Not Replacement" Revolution**nAI agents aren't being designed to replace you. They're being built to handle the repetitive tasks that drain your creative energy, freeing you to do what humans do best - strategy and co ection. **The Multi-Agent Orchestra Effect**nInstead of one super-AI, we're heading toward specialized agents working together. Think email agent + analytics agent + content agent, all coordinating to amplify your impact. **The Human-in-the-Loop Imperative**nThe most effective AI implementations keep humans at the center. It's not about full automation - it's about augmented intelligence that makes your decisions smarter and faster. **The Creativity Amplification Paradox**nCounter-intuitively, AI agents are making human creativity more valuable, not less. As routine tasks get automated, the premium on original thinking skyrockets. Game-changing stuff. The real disruption isn't AI replacing marketers. It's AI transforming what marketing work actually means - less grunt work, more strategic thinking. What repetitive task would you hand off to an AI agent tomorrow if you could? I'm curious what's eating up your creative time. Looking forward to your thoughts, Be n--- I'm Benjamin Shapiro, host of the MarTech Podcast. There's a link to my conversation with Nicholas in the comments below.
- Part 1AI Agents for marketing automation
- Part 2Custom AI Agents vs Out-of-the-Box Tools
- Part 3Will AI Replace Marketing Jobs by 2028?
- Part 4How Marketing Leaders Must Evolve for Agentic AI
- Part 5 Top AI Thought Leaders Marketing Should Know
- Part 6Will AI Replace Marketing Jobs by 2028?
- Part 7Custom AI Agents vs Out-of-the-Box Tools
- Part 8How Marketing Leaders Must Evolve for Agentic AI
- Part 9Top AI Thought Leaders Marketing Should Know
Up Next:
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Part 1AI Agents for marketing automation
Nicholas, Head of AI at HubSpot discusses AI Agents for marketing automation.
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Part 2Custom AI Agents vs Out-of-the-Box Tools
Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform marketing operations.
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Part 3Will AI Replace Marketing Jobs by 2028?
Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing automation. He explores how agentic AI is fundamentally changing marketing workflows, team structures, and job functions. Holland also shares insights on staying current with AI developments through content creators like Matthew Berman who balance technical depth with practical business applications.
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Part 4How Marketing Leaders Must Evolve for Agentic AI
AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for evaluating management effectiveness in hybrid human-AI teams.
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Part 5Top AI Thought Leaders Marketing Should Know
AI agents are transforming how marketing teams operate and scale. Nicholas Holland, Head of AI at HubSpot, explains the evolution from simple automation to intelligent systems that can reason and act independently. He covers HubSpot's approach to building AI agents that handle complex customer interactions, the technical architecture required for agent-to-agent communication, and practical frameworks for implementing AI agents that actually improve marketing ROI rather than just adding complexity.
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Part 6Will AI Replace Marketing Jobs by 2028?
AI agents are replacing traditional marketing automation workflows. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI systems autonomously execute complex marketing tasks without human intervention. Holland discusses HubSpot's AI-powered engagement hubs that automatically manage customer interactions, Smart CRM systems that predict and respond to buyer behavior, and connected ecosystem strategies that leverage over 1,700 marketplace integrations for seamless automation.
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Part 7Custom AI Agents vs Out-of-the-Box Tools
Marketing teams face a critical choice between custom AI agents and out-of-the-box solutions. Nicholas Holland, Head of AI at HubSpot, explains why most marketers should start with ready-made tools before attempting custom builds. He recommends beginning with simple prompt engineering in ChatGPT or Claude for email responses, then progressing to data integration and contact management. Custom agent development requires long-term maintenance resources that most teams underestimate.
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Part 8How Marketing Leaders Must Evolve for Agentic AI
Marketing teams face a fundamental shift from managing people to managing AI agents. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI is transforming marketing automation beyond current tool capabilities. He outlines structured frameworks for training and managing AI agents, orchestration systems that coordinate multiple AI workflows, and management approaches that treat agents with the same rigor as human team members.
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Part 9Top AI Thought Leaders Marketing Should Know
AI agents are replacing traditional marketing automation workflows. Nicholas Holland, Head of AI at HubSpot, explains how agentic AI systems autonomously execute complex marketing tasks without human intervention. He recommends following Matthew Berman's Forward Future content for technical AI insights and HubSpot's Marketing Against the Grain for practical implementation strategies that bridge traditional marketing approaches with AI-powered automation.
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