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David Rabin | Lenovo Solutions & Services Group
How can Marketing lead AI transformation
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for AI consumption, and developing internal AI deployment capabilities across marketing…
Play PodcastNicholas Holland | HubSpot
Custom AI Agents vs Out-of-the-Box Tools
Marketing teams face a critical choice between custom AI agents and out-of-the-box solutions. Nicholas Holland, Head of AI at HubSpot, explains why most marketers should start with ready-made tools before attempting custom builds. He recommends beginning with simple prompt engineering in ChatGPT or Claude for email responses, then progressing to data integration and contact management.…
Play PodcastNicholas Holland | HubSpot
Top AI Thought Leaders Marketing Should Know
AI agents are transforming how marketing teams operate and scale. Nicholas Holland, Head of AI at HubSpot, explains the evolution from simple automation to intelligent systems that can reason and act independently. He covers HubSpot's approach to building AI agents that handle complex customer interactions, the technical architecture required for agent-to-agent communication, and practical frameworks…
Play PodcastKevan Yalowitz | Accenture
ChatGPT, Claude, and Gemini enter a cage match…
AI is reshaping the advertising landscape. Kevan Yalowitz, Global Software and Platform Lead at Accenture, shares his comparative analysis of leading AI models including ChatGPT, Claude, and Gemini. He demonstrates how each platform excels in different use cases—Gemini for broad data integration, ChatGPT for deep reasoning and research, and Claude for nuanced copywriting—revealing how marketing…
Play PodcastAbout Topic: Artificial Intelligence, Marketing Team
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