Agile Marketing Week: How to Approach Agile Transformations — Roland Smart // Pantheon

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss how to approach agile transformations

Show Notes

  • The Landscape of Marketing And Agile Technologies (02:10)
    In the last five to ten years, a robust ecosystem has been developing around agile marketing. There's just a significant number of technologies that have come to marketing. An example of such a general purpose tool is Asana.

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