Agile Marketing Week: Building an Agile Marketing Stack — Roland Smart // Pantheon

Welcome to Agile Marketing Week on the MarTech podcast. Each day this week, we are going to publish an episode that discusses what you need to know about using agile methodologies to make your marketing strategies, content, and implementation more effective. Joining us is Roland Smart, the VP of Marketing at Pantheon. Today we discuss agile content and driving sustainable growth

Show Notes

  • Building a MarTech Stack That Is Agile (02:37)
    A good place to start is to break up work into the smallest possible pieces that you can. Ask what's the smallest minimum viable product you can build and deploy to validate that you're heading in the right direction.

Up Next: