Adding audio to your content — Tal Florentin // Summurai
- Part 1Podcast & Streaming Audio marketing — Tal Florentin // Summurai
- Part 2Repurposing text with audio — Tal Florentin // Summurai
- Part 3 Adding audio to your content — Tal Florentin // Summurai
Show Notes
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02:18The right way to engage your audience with audioChoose whether youll embed the audio in your content or a podcast platform. Give users the option to create audio listening playlists for later.
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06:53Discoverability and your audio contentPodcast platforms are best for visibility and discoverability. However, if you want to be able to provide on demand content, audio content should live on your platform.
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08:40Converting existing content to audio formats at scaleUse conversational text to make consumption easy for users. Work with professional narrators, use your own voice, or text to speech generators to scale efforts.
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09:13Preparing for Googles addition of an audio tab to search resultsAudio SEO could be a thing of the future if Google adds an audio tab. And if your site already incorporates audio on the go, your discoverability increases within those search results.
Quotes
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"We created an optimized interface for consuming branded audio, which lives on the web. So, I don't require my audience to go to Spotify or any other podcast platform." -Tal Florentin, Founder and CEO, Summurai
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"Audio is the optimal solution for what we call plater, the ability to get content you're interested in, but consume it later in the optimal way." -Tal Florentin, Founder and CEO, Summurai
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"Once the audio tab appears on Google, you're going to see a different type of SEO, which is making sure that your content is waiting on the first result, on the audio tab." -Tal Florentin, Founder and CEO, Summurai
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"I think the audio experience on the web is something that has to be addressed, and it hasn't been addressed before." -Tal Florentin, Founder and CEO, Summurai
- Part 1Podcast & Streaming Audio marketing — Tal Florentin // Summurai
- Part 2Repurposing text with audio — Tal Florentin // Summurai
- Part 3 Adding audio to your content — Tal Florentin // Summurai
Up Next:
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Part 1Podcast & Streaming Audio marketing — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Content consumption varies by the consumer and marketers should always account for this throughout the customer’s journey. While we’ve explored personalizing the user experience through video and text, audio’s potential still remains mostly untapped. Today, Tal talks about the podcast and streaming audio landscape.
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Part 2Repurposing text with audio — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. How many times have you discovered a great blog, promised you’d get back to it, but never did? If you had the ability to consume it in audio format during your workout, chances are you’d be more inclined to get back to it. Today, Tal talks about the process of repurposing text with audio.
Play Podcast -
Part 3Adding audio to your content — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We could soon see an audio tab appear on Google’s search results, and a new playing field for SEO. Today, Tal talks about the ways that you can add audio into your content.
