Social Selling for Compounding SaaS Growth — Nicholas Thickett // Alignd
- B2B
- Organic Growth, Social Media Marketing, Content Marketing
- Marketing Consultancy
- Growth Marketing, Marketing Strategy, Sales Enablement
- Part 1Accelerate Your Pipeline With Comments — Nicholas Thickett // Alignd
- Part 2 Social Selling for Compounding SaaS Growth — Nicholas Thickett // Alignd
Show Notes
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02:32Social selling and earning trust at scaleSocial selling builds relationships with prospects through relevant content and social interaction. Its a way to create a community and make your brand a go-to solution for prospects.
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03:31Social selling at the organizational levelFor great companies, social selling is an employee advocacy program. You need to be able to talk to all levels of end-users and decision-makers, so all relevant teams should be involved.
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06:06Accelerating deal flow using a team approach to social sellingIts only natural that SDRs will write content that resonates with other SDRs. When the team is involved, the SDR is able to bridge those buyer persona gaps and accelerate deal flow.
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07:29Identifying platforms for communityBuild your community where prospects already frequent to get their information. You can also put that content on another platform to keep building your community side by side,
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09:20Picking the right channel for the right personaUnrecorded customer and market interviews will help you determine which channel to start with in social. Find out their go-to place when researching something and spending time with peers.
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10:53When to invest in a marketing channelWhen five to 10 of the right people are engaging with your posts, you can invest in that platform. Most companies won't do it because the process can take three to six months.
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12:29How operationalize social sellingGo on Sales Navigator and spend the first 30 minutes every day commenting. Youll start to notice patterns after two weeks that you can turn into content.
Quotes
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"I could talk about how social selling is fantastic, but the reality is we're just finding a problem. And we're giving them options to solve it themselves. We're becoming the guide." -Nicholas Thickett, Managing Partner, Alignd
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"Great influencers have a community in the comments. When you are invited in by an expert and show that you know what you're talking about, it opens doors for collaboration." -Nicholas Thickett, Managing Partner, Alignd
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"Too often people just create this big circle with their competitors. And they just talk to each other on LinkedIn, because they don't build a network of an audience that needs them." -Nicholas Thickett, Managing Partner, Alignd
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"SDRs that normally book five to 10 meetings a week are now booking 40 to 80 meetings a month because they've built a community around themselves and they've done it with their company." -Nicholas Thickett, Managing Partner, Alignd
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"SDRs don't post content that resonates with the VPs of sales because they don't understand their world. Thats why having a team motion to tackle this is unlock doors that other people can't." -Nicholas Thickett, Managing Partner, Alignd
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"When I post on LinkedIn, are the first hundred the right people engaging? If not, it might not be the right platform." -Nicholas Thickett, Managing Partner, Alignd
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"For the first 30 minutes every day, go on Sales Navigator and just comment. Doing this for the first two weeks, you'll see themes. Take the themes and turn them into content, rinse and repeat." -Nicholas Thickett, Managing Partner, Alignd
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"Every time you invest in someone, they always ask how they help you. Even if they don't need you, nine out of 10 times, they'll refer you to someone and this is how you compound on growth." -Nicholas Thickett, Managing Partner, Alignd
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"People that have passed the rule of three, that you've commented back and forth three times or on multiple occasions that they're always responding to, connect with them." -Nicholas Thickett, Managing Partner, Alignd
- Part 1Accelerate Your Pipeline With Comments — Nicholas Thickett // Alignd
- Part 2 Social Selling for Compounding SaaS Growth — Nicholas Thickett // Alignd
Up Next:
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Part 1Accelerate Your Pipeline With Comments — Nicholas Thickett // Alignd
Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Customers who trust your brand are more likely to recommend it to others. While many B2B brands understand the value of trust, they struggle to operationalize engagement strategies that grow their audience with the right connections. Today, Nicholas discusses how to accelerate your pipeline with comments.
Play Podcast -
Part 2Social Selling for Compounding SaaS Growth — Nicholas Thickett // Alignd
Nicholas Thickett, Managing Partner at Alignd, chats with guest host Jordan Crawford, Co-Founder of Blueprint, about how to accelerate your sales pipeline. Social selling has the potential to earn your brand trust at scale and this trust can speed up the deals in your pipeline. But, if you’re doing it on the wrong platform, your social selling efforts could turn into trying to sell on social. Today, Nicholas discusses social selling for compounding SaaS growth.
