8X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail
David Schroder
Callrail
- Part 1 8X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail
Show Notes
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02:23What marketing attribution is to CallRailAs marketers use more tools and the number of advertising networks increase, attribution becomes more complex. So, CallRail provides marketers with the tools and data to make smarter decisions.
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04:33Understanding the impact of offline and online channelsOftentimes, offline channels are passed over simply because were unable to get the attribution right. However, call tracking empowers us to solve that attribution problem.
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06:49How call tracking helps marketers with marketing attributionCall tracking provides session-level data on exactly what prompted a phone call coming into your business. This data can be used for optimal budget allocation and to optimize your advertising.
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09:04Call tracking and conversational intelligenceCall tracking can be used to see how your sales team is handling calls and how your customers and prospects discuss your product. Ultimately, it provides business insights and indicates whats driving calls.
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12:04CallRails form trackingIn addition to tracking your leads from phone calls, leads can be tracked from form submissions in one place. This enables marketers to see the customer journey from touchpoint to conversion.
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13:41How CallRail differs from other marketing attribution platformsCallRail brings together all of your lead capture, and all of the data from your different advertising platforms. And this enables CallRail to deliver multitouch attribution at an unheard of price point.
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16:29Who CallRail is forCallRail is ideal for businesses that capture leads via telephone and their website. Its also a good alternative for marketers who are unable to afford a tool like Bizible.
Quotes
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"We are so drawn to the incredible new opportunities that technology can put in front of us. But, at the end of the day, we really just need to be able to talk to people." -David Schroder, Snr Manager, CallRail
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"I think that call tracking enables us to solve that attribution problem and then provide a compelling pathway to have a conversation with a prospect or customer." -David Schroder, Snr Manager, CallRail
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"Call tracking is really about optimizing your advertising. It helps you to save money where it's not working, and it helps you to drive more leads in campaigns that are working." -David Schroder, Snr Manager, CallRail
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"When you go in to look at the conversations that your advertising brings in, it allows you to say, what are the reservations that people are bringing up? How can I address that better in my content?" -David Schroder, Snr Manager, CallRail
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"CallRail has been providing call tracking since 2011. Now we provide call tracking to over 100,000 businesses." -David Schroder, Snr Manager, CallRail
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"If we're bringing together all your lead capture and data from different advertising platforms, that allows us to deliver multitouch attribution at a price point marketers have never seen before." -David Schroder, Snr Manager, CallRail
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"I think it's really important to remember that CallRail is a tool that has a price point that starts at $30 a month. So it's really accessible for everyone." -David Schroder, Snr Manager, CallRail
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"Any marketer could benefit from bringing CallRail into their tech stack. It enables marketers that have previously been unable to afford a tool like Bizible." -David Schroder, Snr Manager, CallRail
- Part 1 8X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail
Up Next:
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Part 18X ROI from Podcast Sponsorship: An attribution case study — David Schroder // Callrail
In this episode, we're going to talk to a very special friend and a sponsor of the MarTech podcast about how they do marketing attribution and evaluate the MarTech podcast sponsorship's performance. Joining us for our case study today is David Schroeder, a Conversion Rate Optimization Specialist and Demand Generation Manager at CallRail.
