5 steps to unify your marketing — Bear Wade // Unify Creative Agency

Show Notes

• 02:06
  Why you should unify your marketing efforts

  Essentially, all of your marketing should look cohesive and be consistent. This indicates to the public that you should be taken seriously and can end up saving you time and money.
• 04:11
  Defining your brand

  Define your brand by writing out what makes it unique and why people should buy your service. Work on your brand identity, which includes your logo and brand colors, then work on your brand media.
• 05:07
  Building the foundational assets of your brand

  Build your pricing structure. Then, work on your website, social media, and your print media. The next step is to grow your customer list, work on lead gen, and develop campaign initiatives.
• 06:22
  Defining your content pipeline, stakeholders, and developing a content schedule

  Its important to define your content pipeline processes and define the team involved in publishing it. Then, come up with a content schedule.
• 08:19
  Scaling and service fulfillment

  Evaluate all your social channels to determine whats working and what isnt and make the necessary adjustments. You also want to ensure that youre able to keep up with the orders you're receiving from customers.
• 10:14
  Ensuring the flexibility of your unified marketing on different channels

  It boils down to formatting your content to fit the channel and how the audience interacts with content on that channel. So, its about figuring out different ways to use your topics and shaping them based on the channel.
• 12:13
  Making adjustments to your marketing efforts

  While its important to keep your brands image consistent, you should be open to adjusting it for different channels. Get some feedback to see whether your marketing efforts are resonating with your target audience and adjust accordingly.
• 15:13
  Figuring out whether to pivot your marketing efforts

  You must step back and review your marketing to determine whether it is creating the desired ROI. To make this determination, get advice from others, and use your performance data to guide your actions.