Automating awareness with digital, web & print media — Bear Wade // Unify Creative Agency

Bear Wade, CEO and Marketing Consultant at Unify Creative Agency, talks about automating awareness. Whether it’s video, print, or some other form of content, when you're trying to scale awareness, you have to figure out the steps to include in your content assembly line. Especially in the case of automating awareness, you must identify your pain points and find other people to help you with the process. Today, Bear discusses automating awareness by using digital, web, and print media.
About the speaker

Bear Wade

Unify Creative Agency

 - Unify Creative Agency

Bear is CEO and Marketing Consultant at Unify Creative Agency

Show Notes

  • 03:04
    Automation when building awareness for brands
    The process begins with developing a list of content ideas. From that list, pick four to five to execute in a batch. Then its about figuring out who to make responsible for each step.
  • 06:06
    What is involved in doing the automation to build content to drive awareness
    This involves developing a content idea and running it through your pipeline. Essentially, youre exporting it and formatting it for the different social media channels you want to be on.
  • 08:30
    How much effort to put into automation
    As the underlying creator of the content, you should only be handling what you can do. So, if youre hosting a podcast, you should get assistance with editing and guest coordination to avoid burnout.
  • 10:04
    Isolating a pain point and handing it off to somebody else
    Its integral to have a team of people that can help to support your vision. So, its about identifying the areas in which you need help and hiring professionals to take care of those tasks.

Quotes

  • "People that are just starting in video sometimes have a tough time figuring out how to start a video and how to get out of it. The get out of it is a call to action…what you're going to tell us." -Bear Wade, CEO, Unify Creative Agency

  • "The editors that I hired were better than me. Not only was my product not being all done by me, but it also was better than anything I could do by myself… for everything on my plate." -Bear Wade, CEO, Unify Creative Agency

About the speaker

Bear Wade

Unify Creative Agency

 - Unify Creative Agency

Bear is CEO and Marketing Consultant at Unify Creative Agency

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