Paul Szyarto | PS Group Holdings

Private Equity’s take on Digital Transformation — Paul Szyarto // PS Group Holdings

Paul Szyarto, president of PS Group Holdings, talks to Ben about the MarTech landscape from a private equity point of view. A lot of industries have great opptotunity for digital transformation. This is especially true for traditonal, large organizations like medicen and government. Today, Ben and Paul discuss private equity’s take on digital transformation.

Paul Szyarto | PS Group Holdings

Growth Acceleration secrets from the Private Equity POV — Paul Szyarto // PS Group Holdings

Ben talks with Paul Szyarto, president of PS Group Holdings, about private equity’s take on the MarTech landscape. Let’s face it. A lot of founders don’t have the know-how to navigate the MarTech landscape. Today, Paul talks to Ben about his growth acceleration secrets from the private equity point of view.

Benjamin Shapiro | benjshap LLC

Generating 30 reviews & 17K downloads in a month — Benjamin Shapiro // benjshap LLC

Today, Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, talks about generating reviews. Reviews are a great way to market your product or service. The truth is that people are more encouraged to trust you when they see evidence that other people already do. So what are some…

Benjamin Shapiro | benjshap LLC

Building the MarTech Podcast — H1 2021 — Benjamin Shapiro // benjshap LLC

We’re now halfway through 2021, it’s time for an update. Benjamin Shapiro, President & Managing Director of Benjshap LLC and host of the MarTech podcast, shares his experience building the MarTech podcast throughout the pandemic. The MarTech podcast is finally moving into its growth stage as we come out of the pandemic. So today, Ben…

Erik Huberman | Hawke Media

Will ad spend rebound in 2021? — Erik Huberman // Hawke Media

In this episode, Ben and Erik analyzed the big marketing shifts that happened in 2020, if the high online sales are marketing-driven or organic growth, and what’s next for the advertising spend. They also discussed some predictions for 2021 and what’s the best way to think about the prominence of digital marketing and avoid the…

Erik Huberman | Hawke Media

What makes an attractive MarTech Investment — Erik Huberman // Hawke Media (copy)

Erik Huberman | Hawke Media

What makes an attractive MarTech Investment — Erik Huberman // Hawke Media

In our second episode with Erik, we discussed what are some of the most important metrics we need to look at for an attractive martech investment. We also talked about why in terms of investment strategy what should matter is the return and not the valuation, the rise of AI-driven site optimization, and the role…

Julie Kratz | Next Pivot Point

How marketers can be allies for diversity and inclusion — Julie Kratz // Next Pivot Point

Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part…

Julie Kratz | Next Pivot Point

Why diversity and inclusion matters to your audience — Julie Kratz // Next Pivot Point

Today, we're going to discuss why diversity in the workplace matters for marketers. Joining us is Julie Kratz, the Founder at Next Pivot Point. She's passionate about promoting gender equality within the workplace, empowering women to express confidence, and helping them build a winning career game plan and pivot to the next level. In part…

Neal Schaffer | PDCA Social

How AI Will Revolutionize Influencer Marketing — Neal Schaffer // PDCA Social

Today we're going to discuss what it means to be an influencer in the MarTech industry. Joining us is Neal Schaffer, a Social Media Strategy Consultant, Speaker, and the Author of four books, including his recently published 'Age of Influence'. In part 3 of our conversation, we discuss how AI will revolutionize influencer marketing.