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Business Class: B2B, Personal Brand

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Jason Barnard | Kalicube

Is Google your business card? — Jason Barnard // Kalicube

B2B, Personal Brand Brand Marketing Agency, SAAS Branding, Marketing Strategy

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a new business, your brand will be Googled. Unfortunately, what many organizations don’t understand is that controlling what appears when someone searches for their brand name…

Jason Barnard | Kalicube

What is #BrandTech? — Jason Barnard // Kalicube

B2B, Personal Brand Brand Marketing Agency, SAAS Branding, Marketing Strategy

Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc,…

Luis & Fonzi Camejo | BIZBROS

6 Figure Platforms — Luis & Fonzi Camejo // BIZBROS

B2B, Personal Brand Brand, Content Marketing, Marketing Operations Creative Production, Media & Publishing Entrepreneurship, Marketing Strategy, Marketing Team

Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It can be awkward to move from simply conducting an interview with someone to offering them your products and services. But, even if they decline your offer, if you’ve laid the right foundation, they’ll be more inclined to mention you…

Luis & Fonzi Camejo | BIZBROS

Fail proof B2B content — Luis & Fonzi Camejo // BIZBROS

B2B, Personal Brand Brand, Content Marketing, Marketing Operations Creative Production, Media & Publishing Entrepreneurship, Marketing Strategy, Marketing Team

Luis and Fonzi Camejo, Founders of BIZBROS, discuss how to build failproof content for B2B. It may seem crazy at first, but there’s merit to prioritizing your message over production value initially. Once you’ve got a clear message that speaks to your target audience, the key to creating content at scale is breaking your content…

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