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Ike Nwabah | Higher Logic
Community-driven outcomes — Ike Nwabah // Higher Logic
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In a lot of ways, B2B has been adopting the methods of B2C when it comes to customer relations and management. As evidenced by the uptick in community building in the B2B space, there’s an understanding…
Play PodcastIke Nwabah | Higher Logic
Marketer’s community guide — Ike Nwabah // Higher Logic
Ike Nwabah, Senior Director of Marketing at Higher Logic, talks about everything you need to know about community-based marketing. In recent years, we’ve seen influencers and content become more important in the B2B landscape. As a result, different communities have emerged and many B2B organizations are trying to determine how to build, grow, and manage…
Play PodcastRick Elmore | Simply Noted
Integrating direct mail into marketing — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. When considering automating personalized messages, physical mailboxes, handwritten letters, and stamps rarely come to mind anymore. However, handwritten notes and direct mail could prove to be just the addition your marketing portfolio needs to finally close those lingering million dollar deals. Today, Rick…
Play PodcastRick Elmore | Simply Noted
Handwriting AI — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We’ve come a long way in terms of the handwriting technology we have available today. Unlike pen plotters or laser printed fonts, Simply Noted’s handwriting mechanisms are unlimited when it comes to customization, and companies are able to send handwritten notes from wherever…
Play PodcastRick Elmore | Simply Noted
Automating personalization — Rick Elmore // Simply Noted
Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to…
Play PodcastMike Rizzo | MarketingOps.com / MO Pros
Community Led Growth — Mike Rizzo // MarketingOps.com
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates,…
Play PodcastMike Rizzo | MarketingOps.com / MO Pros
Building the Marketing Operations Community — Mike Rizzo // MarketingOps.com
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops personnel navigating the technical challenges. A decade later saw the rise of marketing ops being formally recognized as a function within organizations and marketing teams,…
Play PodcastAdriana Gil Miner | Iterable
Innovative technologies in the marketing space — Adriana Gil Miner // Iterable
Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Marketing technology is supposed to enable us to understand what makes our customers happy. Iterable and others are leading the charge with platforms that align teams around customer journeys and facilitate data activation. Today, Adriana talks about innovative technologies in the marketing space.
Play PodcastAdriana Gil Miner | Iterable
Infusing storytelling into marketing — Adriana Gil Miner // Iterable
Adriana Gil Miner, Iterable CMO, discusses storytelling’s impact on marketing and technology. Often, marketers try to keep the art and science aspects of marketing separate. However, marketers who only acknowledge one or the other are missing out on the potential of organically valuable campaigns. Today, Adriana talks about infusing storytelling into your marketing.
Play PodcastTal Florentin | Summurai
Adding audio to your content — Tal Florentin // Summurai
Tal Florentin, Summurai Founder and CEO, discusses the rise of digital audio advertising. Podcasts episodes now show up in search results, and there are special filters for audio content. We could soon see an audio tab appear on Google’s search results, and a new playing field for SEO. Today, Tal talks about the ways that…
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