Understanding community-led growth — Jake Randall // Common Room
- Part 1Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
- Part 2 Understanding community-led growth — Jake Randall // Common Room
Show Notes
Quotes
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"According to recent studies, 74% of consumers rely on social media to make purchasing decisions." - Jake Randall
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"Engaging with customers through online communities can increase customer retention by up to 50%." - Jake Randall
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"Research shows that companies with active online communities experience a 15% increase in customer satisfaction." - Jake Randall
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"By leveraging community-led growth strategies, companies have seen a 20% increase in organic reach." - Jake Randall
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"Data-driven community engagement can result in a 25% higher conversion rate for marketing campaigns." - Jake Randall
- Part 1Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
- Part 2 Understanding community-led growth — Jake Randall // Common Room
Up Next:
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Part 1Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where they are and adding value at the right time. Today, Jake discusses navigating the influencer-led B2B buyer’s journey.
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Part 2Understanding community-led growth — Jake Randall // Common Room
Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock the power of community as a growth engine for businesses.
