Generative AI’s impact on AdTech — David Finkelstein // BDEX
- B2B
- Programmatic Advertising
- Data Provider, Advertising Platform
- Big Data, Market Segmentation, Privacy, Artificial Intelligence
- Part 1 Generative AI’s impact on AdTech — David Finkelstein // BDEX
- Part 2Understanding Ad Fraud — David Finkelstein // BDEX
Show Notes
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02:58The diverse impact of AI on adtech and martechAI is being widely utilized in adtech and martech, going beyond ChatGPT. Its applications include audience building, advertising campaign analysis for better performance, and integration with sales, marketing, and email platforms.
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04:42Generative AI in lookalike audiencesGenerative AI creates an output that didn't exist before based on specific inputs. In the case of lookalike audiences, depending on how the data is being analyzed, the more real-time the dataset is, the more generative the output can be.
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05:43Practical applications of AI in adtechAI in adtech is used for building audiences, analyzing data to optimize campaigns, and even identifying patterns related to individual users. Some technologies are tailored to an audience of one, customizing ad displays based on patterns in the user's behavior.
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06:42The current and future role of AI in adtechWhile still in its infancy, AI is already being used in adtech at various levels of complexity. But, as ad targeting becomes more difficult, AI will become crucial in targeting ads and decisions about what kind of ads should be shown to a consumer based on historical data analysis.
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08:09Nefarious ways bad actors are using AIBad actors are using AI for ad fraud by creating fake clicks that resemble real human behavior on websites through click farms and ad fraud bots. This results in billions of dollars in losses for advertisers.
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09:01BDEXs integration of AI into its servicesBDEX has an AI product called Omni IQ that enables companies to leverage their first-party data to find more people like their best customers. It tracks website visitors, looks at thousands of data points, and creates audiences to run targeted ad campaigns.
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11:20The democratization of AI technologies for data analysisBDEX and similar companies are trying to democratize AI technologies and make them accessible to all businesses. As processing power increases, smaller companies will be able to leverage AI for data analysis in adtech, martech, and fintech.
Quotes
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"When you look at lookalike audiences, people don't think of it as generative AI, but in some ways it is." -David Finkelstein, CEO, BDEX
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"Generative AI is you're generating an output that didn't exist before, using some other inputs." -David Finkelstein, CEO, BDEX
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"There are some AI technologies that are literally looking at an audience of one, what is this individual doing? And, based on that pattern, what kind of ad should I show them?" -David Finkelstein, CEO, BDEX
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"You're going to see more AI technologies being used to target the ad and make the decisions about what kind of ads should be shown to a consumer based on historical data that's being analyzed." -David Finkelstein, CEO, BDEX
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"Ad fraud bots, click farms, etc are using AI to figure out the best way to create fake clicks that look like real people. And unfortunately, that costs advertisers billions of dollars these days." -David Finkelstein, CEO, BDEX
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"Looking at a platform like what we've built, our goal is to say, you don't have to be Google, or Facebook. You can now leverage this technology and compete with those guys." -David Finkelstein, CEO, BDEX
- Part 1 Generative AI’s impact on AdTech — David Finkelstein // BDEX
- Part 2Understanding Ad Fraud — David Finkelstein // BDEX
Up Next:
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Part 1Generative AI’s impact on AdTech — David Finkelstein // BDEX
David Finkelstein, CEO of BDEX, talks about data and technology. While ChatGPT has gained recent attention in the AI industry, many are unaware of the widespread use of AI in adtech. Previously, only large companies like Google, Facebook, and Amazon had the resources to leverage AI for adtech, but now, companies like BDEX are making these technologies more accessible to smaller businesses. Today, David discusses generative AI’s impact on adtech.
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Part 2Understanding Ad Fraud — David Finkelstein // BDEX
David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand ad fraud.
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