Should you run your own affiliate program?
- B2B, Personal Brand
- Affiliate Marketing, Content Marketing, Influencer Marketing
- Marketing Consultancy, Marketing Consultant, SAAS
- Growth Marketing, Marketing Strategy, Marketing Careers
Dustin Howes
Performance Marketing Magic, LLC
- Part 1Pillars of affiliate marketing
- Part 2 Should you run your own affiliate program?
Show Notes
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02:17Who affiliate marketing is suitable foreCommerce sites and SaaS products can use affiliate marketing to improve sales and build an army of sales reps working on a commission basis. B2B affiliate websites are also gaining traction on Google and helping to grow affiliate programs.
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03:25Maximizing the value of affiliatesAs a result of the lower overhead costs of creating a SaaS product, you can maximize the value of affiliates faster than you can with an eCommerce product. However, service businesses cant handle a large influx of affiliate-type traffic.
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05:11Figuring out if an affiliate model makes sense for your businessThe first step is to look at your keyword volume. Then, examine the websites that own the real estate on the SERPs to see if they would consider a partnership. But, it makes no sense to pursue people who are uninterested.
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08:28Managing your own affiliate program vs external managementSpeak with agencies to find out if an affiliate program is a good idea for your business. If no one in the company has affiliate experience, its best to get a third-party tracking solution to do the affiliate channel.
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10:55Why an agency or consultant is needed to manage your affiliate programIn the early stages of your affiliate program, a junior marketer can get things off the ground with the right training. However, when it hits a plateau, its time to hire someone with more experience in the field.
Quotes
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"If you've hit a certain threshold of monthly revenue and optimized all your other marketing channels, affiliate marketing can be a great way to improve sales." -Dustin Howes, Owner, Performance Marketing Magic LLC
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"There's going to be an influx of B2B type affiliate websites gaining rank on Google these days that can also be very big helpers to growing affiliate programs." -Dustin Howes, Owner, Performance Marketing Magic LLC
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"I would almost suggest affiliate marketing for anybody that has a threshold of $50,000 in revenue and SaaS products." -Dustin Howes, Owner, Performance Marketing Magic LLC
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"The overhead of creating a SaaS product isn't nearly as much as an eCommerce product. You can maximize the value of affiliates a lot quicker than you can with the eCommerce product." -Dustin Howes, Owner, Performance Marketing Magic LLC
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"Trying to build this in-house is rarely a good idea. If you get a third-party tracking solution to do the affiliate channel, you're going to love your life so much more." -Dustin Howes, Owner, Performance Marketing Magic LLC
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"If you don't have anybody in your company with affiliate experience, outsource it and get some professional experience before you make some big mistakes and burn a lot of money." -Dustin Howes, Owner, Performance Marketing Magic LLC
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"Performancemarketingmanager.com is specifically designed to take a junior marketer and teach them how to run an affiliate program, set it up properly, and make it grow." -Dustin Howes, Owner, Performance Marketing Magic LLC
- Part 1Pillars of affiliate marketing
- Part 2 Should you run your own affiliate program?
Up Next:
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Part 1Pillars of affiliate marketing
Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing has come a long way from its earlier days of dodgy tactics to become a channel that is one of the favorites of many companies today. However, the mistake a lot of companies make is expecting the program to maintain itself and grow without dedicating someone to the task. Today, Dustin discusses the pillars of affiliate marketing.
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Part 2Should you run your own affiliate program?
Dustin Howes, Owner of Performance Marketing Magic LLC, talks about the pillars of affiliate marketing. Affiliate marketing can be a great way to improve your sales when you’ve hit a certain threshold of monthly revenue and you've optimized all your other marketing channels. But, the biggest decision companies have to make is whether they’ll manage their own affiliate programs or outsource them to an agency or consultant. Today, Dustin discusses whether you should run your own affiliate program.
