What is #BrandTech? — Jason Barnard // Kalicube
- Part 1 What is #BrandTech? — Jason Barnard // Kalicube
- Part 2Is Google your business card? — Jason Barnard // Kalicube
Show Notes
-
02:39What a brand SERP guy doesJason helps people design their Google business card. Ultimately, he focuses on what your audience sees when they look up your brand or personal name on Google.
-
04:32Brand tech and digital marketersGoogle understands branding and quality marketing. And, within Google and platforms like Bing, Facebook, youre able to educate them about who you are, what you do and who your audience is.
-
07:05How branding has evolved with technological advancementsWith offline advertisement, you must account for people who will research the brand online and keep messaging consistent. Then, its about understanding how online platforms function to manage brand perceptions.
-
09:45Technologys influence on the brand marketers roleBrand managers must communicate with the platforms about their brand in an understandable way. So, the platform can then filter messaging to their users who are the most relevant audience.
-
12:11The importance of brand tech in your messagingPlatforms can distort your message before your audience even sees it. But, if youre able to understand and gain the trust of their algorithms, you can end up getting matched to new audiences.
Quotes
-
"As a marketer, with very simple techniques that require no technical knowledge at all, you can design your Google business card." -Jason Barnard, The Brand SERP Guy, Kalicube
-
"What's really lovely about brand tech is, it isn't actually very technical. It has much more to do with branding and marketing." -Jason Barnard, The Brand SERP Guy, Kalicube
-
"If you're doing any offline advertising, make sure that what people see when they Google the name on the billboard is absolutely on message." -Jason Barnard, The Brand SERP Guy, Kalicube
-
"Your audience is always a subset of the users of the platform youre on. You need to understand how their algorithm functions and how it presents things to its users in your audience." -Jason Barnard, The Brand SERP Guy, Kalicube
-
"Brand tech gives you the power to maintain your message, not have it distorted before it is seen by your audience." -Jason Barnard, The Brand SERP Guy, Kalicube
- Part 1 What is #BrandTech? — Jason Barnard // Kalicube
- Part 2Is Google your business card? — Jason Barnard // Kalicube
Up Next:
-
Part 1What is #BrandTech? — Jason Barnard // Kalicube
Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. When a person sees one of your company’s billboards on the highway and looks you up online, they are expecting to see consistency in branding and messaging. However, platforms like Google, Facebook, Bing, etc, have their own algorithms that could end up distorting your message if there’s no understanding of how they function. Today, Jason talks about what brand tech is.
-
Part 2Is Google your business card? — Jason Barnard // Kalicube
Jason Barnard, the Brand SERP Guy at Kalicube, discusses what brand tech is and whether Google is your new business card. At some point in time, even if you’re a new business, your brand will be Googled. Unfortunately, what many organizations don’t understand is that controlling what appears when someone searches for their brand name is absolutely critical to their business. Today, Jason talks about whether Google is actually your business card or not.
Play Podcast
