Converting podcasts into sponsorship — Erik Jensen // Predictive ROI
- Part 1 Converting podcasts into sponsorship — Erik Jensen // Predictive ROI
- Part 2Using Content as the Trojan horse of sales — Erik Jensen // Predictive ROI
Show Notes
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01:46The playbook for selling podcast sponsorshipWhen looking for sponsorship opportunities, assess the properties that you offer. Essentially, its about having an assortment of sponsorable properties to offer to potential clients.
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03:40Differences between sponsorship and marketing campaignsCompanies use marketing campaigns with the intention to grow their business. Sponsorship is more altruistic in nature and comes with less business expectations.
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04:59Sponsorship and the value of cultivating your nichePotential sponsors are looking at how well you connect with your audience. Theyre more likely to go with a podcast that already owns the audiences they want to target with their products.
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07:46Advertisers and podcast sponsorship selectionEnsure that the podcasts audience and content aligns with your business objectives. Also, ensure that sponsor and podcast values align.
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09:11Making podcastSponsors should be able to get involved at multiple stages of your marketing funnel. This could involve top of the funnel activities right through to bottom of the funnel activities like webinars.
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11:35How to monetize your podcastIts all about the value you can provide to potential sponsors. If you have the brand, audience, and thought leadership that companies want access to, that raises the sponsorship potential.
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13:40Understanding the value of contentThe value of your content comes down to what you can sell it for. As a result, its crucial to effectively communicate your value proposition to potential sponsors,
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14:47Closing the deal with potential sponsorsProactively demonstrate the value your platform can provide to them by having them on as a guest. The relationship develops through shared knowledge, and could turn into a sale.
Quotes
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"When people think about sponsorship and marketing campaigns, it's not necessarily worth differentiating between them. Instead, it's about differentiating between the results." -Erik Jenson, Owner, Predictive ROI
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"If youre looking for a person to sponsor your content, lean into your niche. Make sure that you are connecting with the audience, that you act as a gatekeeper for." -Erik Jenson, Owner, Predictive ROI
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"Even at $20,000, as soon as I hit three wins off being in front of your audience, which is perfectly targeted for what Im selling, I've already started making money." -Erik Jenson, Owner, Predictive ROI
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"As advertisers, look for podcasts that are aligned with your audience. So, their content is complementary, non-competitive, and helpful to the audience you want to serve." -Erik Jenson, Owner, Predictive ROI
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"Many podcasters and content creators overlook whether or not they align with the values of the sponsors." -Erik Jenson, Owner, Predictive ROI
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"Give sponsors the opportunity to grow along with your audience. Ideally you'll be presenting a sponsor with an opportunity to get involved at multiple stages of your marketing funnel." -Erik Jenson, Owner, Predictive ROI
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"You can sell sponsorships for podcasts that get a couple hundred downloads a month. And make tens of thousands of dollars in sponsorship if it's the right audience, and the right company." -Erik Jenson, Owner, Predictive ROI
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"If my average sale is $10,000, and youre charging me $50, I'll sponsor you all day long. That's not a problem at all, $50 for a potential $10,000 return." -Erik Jenson, Owner, Predictive ROI
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"You want to really talk about what is the value that you are bringing to the potential sponsor. Treat them as a strategic partner. Don't treat them as an advertiser." -Erik Jenson, Owner, Predictive ROI
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"There are many companies out there that would love to be aligned with the right brand, audience, thought leader, to be able to get in front of those folks and accelerate that relationship building." -Erik Jenson, Owner, Predictive ROI
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"If you can have something that is average, but you're extremely good at communicating that value proposition, you're going to get more value out of it." -Erik Jenson, Owner, Predictive ROI
- Part 1 Converting podcasts into sponsorship — Erik Jensen // Predictive ROI
- Part 2Using Content as the Trojan horse of sales — Erik Jensen // Predictive ROI
Up Next:
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Part 1Converting podcasts into sponsorship — Erik Jensen // Predictive ROI
Erik Jenson, Owner of Predictive ROI, discusses non-traditional marketing tactics. Many businesses want an opportunity to get in front of your audience. To generate revenue from your content, it’s all about proactively communicating your value proposition to those businesses. Today, Erik talks about converting podcasts into sponsorships.
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Part 2Using Content as the Trojan horse of sales — Erik Jensen // Predictive ROI
Erik Jenson, Owner of Predictive ROI, wraps up discussions on non-traditional marketing tactics. When it comes to large companies, getting your content in front of the right person can be challenging. Fortunately, using content to develop relationships with other persons in the organization can help make the process a lot smoother. Today, Erik talks about using content as a trojan horse for sales.
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