Government tech predictions for 2022 — RJ Krawiec // Deloitte
RJ Krawiec
Deloitte
- Part 1Government tech trends in 2021 — RJ Krawiec // Deloitte
- Part 2 Government tech predictions for 2022 — RJ Krawiec // Deloitte
Show Notes
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02:56Areas of focus for 2022Increasing tailored messaging to citizens using automation and enterprise solutions. Better defining the role the government plays in data privacy and security.
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04:33Enterprise solutions and governmentThese products are reducing administrative costs in terms of automating communication. They enable increased communication with the consumer, thus increasing transparency.
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06:00Creating more diverse marketing messagesThere's a strong focus on segmentation to send the right messages to the right people. Enterprise solutions allow for the evaluation of targeting efforts and marketing channels.
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08:03Segmentation channels for government focus in 2022Major areas include socioeconomic status, race, ethnicity, and where people live.
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08:47Privacy and the government in 2022The government will be looking at how companies use data to speak to audiences. While it has the ability, they choose not to share data across programs to protect consumer privacy.
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10:37Regulations in 2022How data is tracked and used on social media will be the first area of focus for regulation.
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11:41Antitrust regulation for big tech and marketing technology companiesAntitrust conversation is increasing daily. However, it is uncertain whether regulation will be pushed through in 2022.
Quotes
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"I see a big trend of using enterprise platforms to automate communications and be able to give a more discreet, tailored message to citizens coming from the government." -RJ Krawiec, Deloitte, Principal & Chief Marketing Officer for GPS
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"In the future, there will be lots of messages saying the same thing, in an authentic voice, to more diverse communities." -RJ Krawiec, Deloitte, Principal & Chief Marketing Officer for GPS
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"How the government leads and what tools, technologies, and approaches it is going to use to ensure data privacy and security will be a trend to watch in 2022." -RJ Krawiec, Deloitte, Principal & Chief Marketing Officer for GPS
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"As enterprise platforms reach a wider adoption, the ability to segment audiences, then tailor messages to them increases." -RJ Krawiec, Deloitte, Principal & Chief Marketing Officer for GPS
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"If you're trying to reach a younger demographic, are you advertising and getting the word out on social media? How are you using Twitch to get your message out?" -RJ Krawiec, Deloitte, Principal & Chief Marketing Officer for GPS
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"The government will play two roles in privacy. One, as a regulator of what any company can do. And two, how is it using the data that it has to speak to its audiences?" -RJ Krawiec, Deloitte, Principal & Chief Marketing Officer for GPS
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"The government is hesitant, where it has first-party data, to use it across programs, even within an organization." -RJ Krawiec, Deloitte, Principal & Chief Marketing Officer for GPS
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"There's too much public sentiment around the harm that can come from social media. And I think that'll prompt the government to look there first." -RJ Krawiec, Deloitte, Principal & Chief Marketing Officer for GPS
- Part 1Government tech trends in 2021 — RJ Krawiec // Deloitte
- Part 2 Government tech predictions for 2022 — RJ Krawiec // Deloitte
Up Next:
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Part 1Government tech trends in 2021 — RJ Krawiec // Deloitte
Principal and Chief Marketing Officer for Government & Public Services at Deloitte, RJ Krawiec, talks about marketing in the government sector. Traditionally, the government was not considered when thinking about marketing and technology solutions. Enterprise solutions and big data are changing the way they communicate with the public. Today, RJ discusses government technology trends for 2021.
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Part 2Government tech predictions for 2022 — RJ Krawiec // Deloitte
RJ Krawiec, Principal and Chief Marketing Officer for Government & Public Services at Deloitte, wraps up discussions on marketing in the government sector. The topic on everyone’s mind going into 2022 is data. While third-party cookie deprecation has minimal impact on data collection for the government, challenges still exist around segmentation. Today, RJ offers his 2022 predictions for the government and the MarTech community.
