Toilet Seat Marketing — Matt Edmundson // Aurion Digital
- Part 1 Toilet Seat Marketing — Matt Edmundson // Aurion Digital
- Part 2Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
- Part 3Scaling operations & company culture — Matt Edmundson // Aurion Digital
Show Notes
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03:00What toilet seat marketing isIt is concerned with seeing your business in the way that the customer does. This is how you figure out what their actual experiences are with your products or services.
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06:21How marketers can put themselves in customers shoesMarketers need to figure out whether they are providing what customers actually want versus what they think customers want.
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09:04Finding the balance between intuition and customer dataIn eCommerce, marketers can use data and AB tests to determine what customers would actually prefer.
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11:16Launching new products with limited customer dataTesting can still be done digitally via tools like Facebook ads to assess user engagement levels. Its really about engaging with potential users to see what they want.
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12:29Why people arent buying your productsGenerally, people arent going to invest in products they have no need for. This usually occurs when the market wasnt researched thoroughly in terms of demand.
Quotes
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"Turn around, sit on the toilet seat, and see your business. See your marketing and processes from your customer's point of view versus how you think you should be seeing them." -Matt Edmundson, CEO, Aurion Digital
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"I had a beauty website where 95% of the visitors to the site were female. Yet the site was designed by a male. Female designers got involved and conversions went up." -Matt Edmundson, CEO, Aurion Digital
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"In eCommerce, it's pretty easy to actually figure out what customers will purchase because we do split tests. If conversions go up, then you know, you're on the right track." -Matt Edmundson, CEO, Aurion Digital
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"People come to me either just launching a site or they may be 6 to 12 months in. The biggest complaint they have is that their site isnt getting sales." -Matt Edmundson, CEO, Aurion Digital
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"We've figured that out with Facebook, anybody with enough money can get traffic to their website." -Matt Edmundson, CEO, Aurion Digital
- Part 1 Toilet Seat Marketing — Matt Edmundson // Aurion Digital
- Part 2Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
- Part 3Scaling operations & company culture — Matt Edmundson // Aurion Digital
Up Next:
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Part 1Toilet Seat Marketing — Matt Edmundson // Aurion Digital
Aurion Digital’s CEO, Matt Edmundson, explores different ways to think about marketing. Knowing what your customer wants before they do is the marker of an efficient marketer. However, launching a new product means starting from square one, usually with limited data. Today, Matt discusses toilet seat marketing.
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Part 2Customer Centricity in Marketing — Matt Edmundson // Aurion Digital
Matt Edmundson, Aurion Digital’s CEO, discusses the significance of understanding customer needs in marketing. Before launching a new product or service, we try to determine who will be purchasing it and how much they are willing to pay. Customers must occupy centerstage during product development. Today, Matt shares his philosophy on customer centricity and marketing.
Play Podcast -
Part 3Scaling operations & company culture — Matt Edmundson // Aurion Digital
CEO of Aurion Digital, Matt Edmundson, wraps up conversations about the different ways we think about marketing. Business growth is positive and indicates you’re doing the right thing. However, scaling brings with it complications. How do you maintain your values while expanding? Today, Matt provides a roadmap for scaling both your business and company culture.
Play Podcast
