The biggest trends in social media and marketing that will impact startups in 2020 — Kate Walling // Traction Hero

Quotes

• “I think theres always pressure when youre working for a startup in any role. Itis definitely more chaotic. A lot of these changes came from social media and the expectation for content has gotten really high and at the same time there is no silver bullet strategy.” -Kate

• “Right now we are at a time where there are tons of martech tools, there is a lot to figure out in terms of just marketing technology obviously and theres no guaranteed strategy whatsoever.” -Kate

• “The social media advertising is getting more expensive. It cannot be your only strategy. The expectation on the content side is really high in terms of the quality of the research or the quality of the design. Even when youre trying to curate content for social media channels, we have now all gotten into this disappearing content that is really time-intensive for the brand.” -Kate

• “If youre looking at the really high distribution and reaching scale, you have to think about marketing early because its not so much just an execution plan. It is also about how you affect the business model in a way that will generate that growth and protect the scalability that you need.” -Kate

• “If you are looking at an innovative startup, you can definitely have more brand work upfront and scalability. If you are looking at a startup using a lean startup method, you need to come up with twenty more different ideas, put a small but reasonable effort towards them in budget and see what happens.” -Kate

• “For service-based businesses, LinkedIn is really important. You want to build out article content and distribute it in there. It is very powerful in terms of branding that shows expertise.” -Kate

• “Tik-Tok is great for people trying to start a lifestyle business. It is less about branding and more about creators showing what they can create. With Twitter, they get to see what people think.” -Kate

• “If you have a startup and you want brand awareness really quickly and you have a major budget then you really got to work on your PR angle and event marketing. -Kate

• “I think some of the older channels will come back in more innovative ways just because there is a lack of competition there but it depends on the budget.” -Kate

• “There are so many marketing solutions and marketers are at a place where they have to trustplatforms very quickly but it is a pretty large commitment because it gets harder to onboard team members, harder to migrate off of them.” -Kate

• “There are really powerful marketing tools out there and marketers dont have time to suss them out and figure out what is the best solution.” -Kate

• “There is a lot of excitement in the new marketing automation tools because there are some great tools that are at a lower cost and very specialized.” -Kate

• “I think that the idea of more integration, more customization, and personalization will present as we see a change in the landscape in terms of how much people are investing in their PPC, how important content is coming, how saturated the paid markets are, how brands need to become more creative then diverse in their marketing channel. And then, when you get someone in the door, you need to have the ability to understand who they are and nurture them appropriately.” -Kate