Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
Cindy Brown
ViralGains
- Part 1 Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
- Part 2Optimizing video ads for maximum value — Cindy Brown // ViralGains
Show Notes
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Cindys Background and Viral Gains (01:56)I have always been in this industry. I originally started in sales, so I have a long career in sales where I sold hardware. This helped me understand customer challenges, customer problems, initiatives, and always having an ear on how to solve their problems.
- Part 1 Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
- Part 2Optimizing video ads for maximum value — Cindy Brown // ViralGains
Up Next:
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Part 1Is Video Best for Awareness, Consideration, or Conversion Campaigns? Cindy Brown // ViralGains
Today we're going to discuss the way to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. In part 1 of our conversation, Cindy is going to tell us how marketers should decide between running an awareness, consideration, or conversion campaign using video.
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Part 2Optimizing video ads for maximum value — Cindy Brown // ViralGains
We continue to discuss how to maximize the impact of video as an advertising medium. Joining us is Cindy Brown, Chief Revenue Officer of Viral Gains, which is a video ad journey platform that enables marketers to engage people with relevant brand stories in the contexts that people most favor. Yesterday, Cindy told us how marketers should decide between running an awareness, consideration, or conversion campaign using video, and today we're doing a case study to learn how to optimize your video campaigns.
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