How to Integrate AI into Your Mobile Marketing — Barry Nolan // Swrve
Barry Nolan
Swrve
- Part 1Moving to a Mobile-First Mindset
- Part 2A Guide to the Appropriate Use of Mobile Notifications — Barry Nolan // Swrve
- Part 3Using Mobile Geofencing & Location Data — Barry Nolan // Swrve
- Part 4 How to Integrate AI into Your Mobile Marketing — Barry Nolan // Swrve
- Part 5Going Screenless: The Future of Mobile Marketing — Barry Nolan // Swrve
Show Notes
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Mobile Marketing and AI(03:09)We had been using machine learning for quite some time and it's only now that it become a thing. And the reason for that is because mobile gives you so much data. And AI needs heaps of heaps of data to train models.
- Part 1Moving to a Mobile-First Mindset
- Part 2A Guide to the Appropriate Use of Mobile Notifications — Barry Nolan // Swrve
- Part 3Using Mobile Geofencing & Location Data — Barry Nolan // Swrve
- Part 4 How to Integrate AI into Your Mobile Marketing — Barry Nolan // Swrve
- Part 5Going Screenless: The Future of Mobile Marketing — Barry Nolan // Swrve
Up Next:
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Part 1Moving to a Mobile-First Mindset
Welcome to Mobile Marketing Week on the MarTech Podcast. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium: mobile marketing. Joining us is Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Today, we start the week by talking about moving to a mobile-first mindset.
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Part 2A Guide to the Appropriate Use of Mobile Notifications — Barry Nolan // Swrve
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we continue our conversation by addressing the most effective way to use push notifications.
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Part 3Using Mobile Geofencing & Location Data — Barry Nolan // Swrve
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, we discuss the power of mobile geofencing and location data to make your customer engagement most timely and relevant.
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Part 4How to Integrate AI into Your Mobile Marketing — Barry Nolan // Swrve
Welcome back to Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week we're going to take a long look at the small screen and discuss the biggest trend in marketing this millennium. Today, our topic is integrating AI into your mobile marketing.
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Part 5Going Screenless: The Future of Mobile Marketing — Barry Nolan // Swrve
Today wraps up Mobile Marketing Week with Barry Nolan, Chief Strategy Officer at Swrve, a platform that enables brands to connect with their customers with relevant messages in real time with live data and at scale. Each day this week take a long look at the small screen and discuss the biggest trend in marketing this millennium. We conclude our time with Barry by talking about the future of mobile marketing.
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