Amazon Week: Advertising Levers On & Off Amazon — Adam Weiler // Sunken Stone
Adam Weiler
Sunken Stone
- Part 1Amazon Week: Macro Landscape of Amazon’s Marketplace — Adam Weiler // Sunken Stone
- Part 2Amazon Week: Store & Product Infrastructure — Adam Weiler // Sunken Stone
- Part 3Amazon Week: Pricing and Operational Levers — Adam Weiler // Sunken Stone
- Part 4 Amazon Week: Advertising Levers On & Off Amazon — Adam Weiler // Sunken Stone
- Part 5Amazon Week: Predictions of the Future of eCommerce for Amazon — Adam Weiler // Sunken Stone
Show Notes
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Amazon As An Overall eCommerce Strategy (03:14)Brands are going to be on Amazon whether they like it or not, so they should manage that correctly. The analogy Ill use is a bicycle wheel where the brand is the hub of the wheel and every channel or marketing lever is a spoke of the wheel. Brands should look at Amazon as another spoke in the wheel, because if you are doing it well and its well optimised, its only going to help other channels.
- Part 1Amazon Week: Macro Landscape of Amazon’s Marketplace — Adam Weiler // Sunken Stone
- Part 2Amazon Week: Store & Product Infrastructure — Adam Weiler // Sunken Stone
- Part 3Amazon Week: Pricing and Operational Levers — Adam Weiler // Sunken Stone
- Part 4 Amazon Week: Advertising Levers On & Off Amazon — Adam Weiler // Sunken Stone
- Part 5Amazon Week: Predictions of the Future of eCommerce for Amazon — Adam Weiler // Sunken Stone
Up Next:
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Part 1Amazon Week: Macro Landscape of Amazon’s Marketplace — Adam Weiler // Sunken Stone
This week we're doing a deep dive into one of the largest and fastest-growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In this first installment of Amazon Week, we discuss the macro landscape of Amazon's marketplace.
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Part 2Amazon Week: Store & Product Infrastructure — Adam Weiler // Sunken Stone
This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. With us today is our first repeat guest, Adam Weiler. In today's episode we discuss the store and product infrastructure on Amazon.
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Part 3Amazon Week: Pricing and Operational Levers — Adam Weiler // Sunken Stone
This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Back with us today is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. Today, in the third installment of Amazon Week, we discuss the pricing and operational levers at your disposal in the marketplace.
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Part 4Amazon Week: Advertising Levers On & Off Amazon — Adam Weiler // Sunken Stone
This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Joining us is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In today's episode we're going to discuss different advertising levers on and off the Amazon Marketplace.
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Part 5Amazon Week: Predictions of the Future of eCommerce for Amazon — Adam Weiler // Sunken Stone
This week we're doing a deep dive into one of the largest and fastest growing channels in e-commerce and beyond - Amazon. Each day this week, we're going to publish an episode that discusses what you need to know about launching, scaling and optimizing your brand's presence on Amazon. Joining us is our first repeat guest, Adam Weiler, who's an Amazon Expert, Coach, and Founder at Sunken Stone. In the last installment of Amazon Week, we talk about the future of e-commerce for Amazon.
Play Podcast