Career Day: Marketing Operations — Jeff Shearer
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us for career day is an expert in an often overlooked part of driving growth: marketing operations. Jeff Shearer is an independent marketing consultant based in Seattle, Washington, and prior to branching out on his own, Jeff held in-house marketing roles at a variety of tech-driven companies including Nintex and Expedia.
About the speaker
Jeff Shearer
jeffrshearer.com
- Part 1 Career Day: Marketing Operations — Jeff Shearer
Show Notes
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A Few Words On Marketing Operations (02:40)When I think about marketing operations, I think a lot about automation, technology, and processes. It means being the mastermind of marketing organization - making sure that the team is bringing the right decisions and is doing them in the most efficient and proper way. Using technology in very strategic ways and helping marketers who are maybe less technical.
Up Next:
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Part 1Career Day: Marketing Operations — Jeff Shearer
Today we're going to learn about the skills accumulated and lessons learned from a great marketer throughout the various stops in his career. Joining us for career day is an expert in an often overlooked part of driving growth: marketing operations. Jeff Shearer is an independent marketing consultant based in Seattle, Washington, and prior to branching out on his own, Jeff held in-house marketing roles at a variety of tech-driven companies including Nintex and Expedia.
