Going From 0 to 5,000 Downloads In 3 Months (June Update)

Show Notes

• Benjamin: Welcome back to the MarTech podcast. It's just you and me today, marketers, and in today's episode I want to give you an update on how the show has evolved. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking to the goals that we've set, and how we are putting the learnings that we gathered from both the data we've collected and from the marketing experts we've met into action. For those of you who are new to the MarTech podcast community, we're going to start off by recapping some of the goals that we've set for the show. In the first episode of this show, I laid out a qualitative goal of creating a podcast that helps marketing professionals stay up to date while also helping marketing novices learn the fundamentals.
  Benjamin: We also set a longterm goal of reaching 10,000 downloads per month based off of the working assumption that you can make more than beer money with a podcast of that size. At that time, this podcast had only been downloaded a few hundred times, so we set a near term goal for reaching a thousand downloads per month for the start of our second month of production. By the end of our second month of production, our podcast had scaled nicely to reach the 1500 downloads per month mark that not only exceeded our goal for the month by 50 percent, but it also represented that we were on a three x growth rate during the time we were testing to marketing channels. We were looking at Google ad words and podcast advertising through a dynamic podcast ad insertion platform called admin. After a month of testing both paid marketing channels, we'd spent $800, $300 on podcast advertising and 500 on ad words to drive our 1500 downloads.