Double Down or Diversify: Content marketing vs channel expansion?

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Rob Freedman, VP of Marketing at EZO, dives into the debate between product-led and marketing-led growth strategies. Exploring whether to double down on content marketing or diversify into emerging platforms, Rob shares his perspective on navigating uncertain digital landscapes. Discover actionable insights on how to balance quality content creation with effective distribution across various channels.

Show Notes

  • 00:30
    Content marketing strategies for customer engagement.
    Discussion on the importance of content marketing in engaging customers effectively.
  • 03:15
    Utilizing emerging platforms like TikTok for marketing.
    Exploring the benefits of diversifying into new platforms for marketing strategies.
  • 06:45
    Balancing traditional marketing methods with modern analytics.
    Insights on the importance of combining traditional market research with AI-driven analytics for better results.

Quotes

  • "You never know the channel you're building may disappear next month, who knows? So I think you got to diversify." - Rob Freedman

  • "You need to find where your audience is at and pursue them." - Rob Freedman

Episode Chapters

  • 00:54
    Double Down or Diversify
    Content marketing vs. emerging platformsDebating whether to focus more on content marketing or to diversify efforts into emerging platforms due to uncertainty around platform longevity and audience location.
  • 01:49
    Double Down or Diversify
    Importance of content qualityEmphasizing the need for high-quality content that can be adapted to various formats, outweighing the importance of platform selection for effective distribution.
  • 02:39
    Content Distribution
    Channel selection challengesDiscussing the need to be selective about publishing channels while ensuring quality content is the priority for growth.

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