Double Down or Diversify: Content marketing vs channel expansion?
- Part 1Is Product, Sales, or Marketing- led Growth right for you?
- Part 2Buy or Sell: Is personalization the future of marketing?
- Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
- Part 4 Double Down or Diversify: Content marketing vs channel expansion?
- Part 5Toss Up: AI-driven Analytics or Traditional Market Research?
Show Notes
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00:30Content marketing strategies for customer engagement.Discussion on the importance of content marketing in engaging customers effectively.
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03:15Utilizing emerging platforms like TikTok for marketing.Exploring the benefits of diversifying into new platforms for marketing strategies.
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06:45Balancing traditional marketing methods with modern analytics.Insights on the importance of combining traditional market research with AI-driven analytics for better results.
Quotes
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"You never know the channel you're building may disappear next month, who knows? So I think you got to diversify." - Rob Freedman
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"You need to find where your audience is at and pursue them." - Rob Freedman
Episode Chapters
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00:54Double Down or DiversifyContent marketing vs. emerging platformsDebating whether to focus more on content marketing or to diversify efforts into emerging platforms due to uncertainty around platform longevity and audience location.
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01:49Double Down or DiversifyImportance of content qualityEmphasizing the need for high-quality content that can be adapted to various formats, outweighing the importance of platform selection for effective distribution.
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02:39Content DistributionChannel selection challengesDiscussing the need to be selective about publishing channels while ensuring quality content is the priority for growth.
- Part 1Is Product, Sales, or Marketing- led Growth right for you?
- Part 2Buy or Sell: Is personalization the future of marketing?
- Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
- Part 4 Double Down or Diversify: Content marketing vs channel expansion?
- Part 5Toss Up: AI-driven Analytics or Traditional Market Research?
Up Next:
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Part 1Is Product, Sales, or Marketing- led Growth right for you?
Rob Freeman, VP of Marketing at EZO, delves into the nuances of various growth strategies, including product-led, marketing-led, and sales-led growth. He shares insights on how to determine the right growth model for your company by considering factors like product complexity, sales cycle length, and customer needs. Discover practical examples and strategies to help align your growth approach with your business's unique offerings.
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Part 2Buy or Sell: Is personalization the future of marketing?
Rob Freeman, VP of Marketing at EZO, delves into the debate of product sales versus marketing-led growth. He shares insightful perspectives on the future of marketing, emphasizing the pivotal role of personalization driven by artificial intelligence. Rob and the conversation explore the importance of due diligence to avoid pitfalls in AI utilization.
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Part 3Trend or Trash: Is a focus on Zero-party data worth pursuing?
Rob Freedman, VP of Marketing at EZO, delves into the debate between product-led and marketing-led growth strategies. He also evaluates the merits of adopting zero party data in marketing, emphasizing the importance of owning data in an era of increasing privacy regulations. Tune in for insights on transforming your marketing department into a media powerhouse and the benefits of content-led marketing over traditional advertising.
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Part 4Double Down or Diversify: Content marketing vs channel expansion?
Rob Freedman, VP of Marketing at EZO, dives into the debate between product-led and marketing-led growth strategies. Exploring whether to double down on content marketing or diversify into emerging platforms, Rob shares his perspective on navigating uncertain digital landscapes. Discover actionable insights on how to balance quality content creation with effective distribution across various channels.
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Part 5Toss Up: AI-driven Analytics or Traditional Market Research?
Rob Freedman, VP of Marketing at EZO, dives into the debate between AI-driven analytics and traditional marketing research, sharing insights on when to use each approach. Discover how blending the two methods can harness both the art and science of marketing, ensuring a powerful and efficient strategy. Freedman also discusses the innovative concept of synthetic data to validate survey questions, offering practical advice for enhancing market research.
Play Podcast
