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Jake Randall | Common Room
Understanding community-led growth — Jake Randall // Common Room
Chief Operating Officer of Common Room, Jake Randall, dives into the concept of community-led growth in this episode. He explains how engaging with users throughout the customer journey can drive brand awareness, product adoption, and revenue. Jake shares insights on how Common Room's platform brings together digital engagement, product usage, and customer data to unlock…
Play PodcastJake Randall | Common Room
Navigating the influencer-led B2B buyers journey — Jake Randall // Common Room
Jake Randall, Chief Operating Officer at Common Room, explores how to successfully navigate the modern buyer’s journey. The digital age has transformed how buyers make decisions, with a growing emphasis on self-direction and online research. As a result, the traditional approach of pushing sales messages must be replaced with a focus on meeting customers where…
Play PodcastSebastian Hamann | Shopware
The AI industrial revolution of ecommerce — Sebastian Hamann // Shopware
Sebastian Hamann, Co-Founder and Co-CEO at Shopware, explores how artificial intelligence is impacting eCommerce. AI is revolutionizing the world of eCommerce by injecting excitement and innovation into the shopping experience. In addition to the benefits for consumers, AI is helping eCommerce owners be more efficient and enabling them to provide more personalized shopping experiences to…
Play PodcastMike Rizzo | MarketingOps.com / MO Pros
Community Led Growth — Mike Rizzo // MarketingOps.com
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. Whether we like it or not, people are asking a millions questions about our brands elsewhere before coming to speak directly with us. While we can’t control the narrative 100%, the ability to connect with our champion users, advocates,…
Play PodcastMike Rizzo | MarketingOps.com / MO Pros
Building the Marketing Operations Community — Mike Rizzo // MarketingOps.com
Mike Rizzo, Founder of MarketingOps.com, discusses why community could be the next big thing in marketing. 20 years ago, there wasn’t much of a roadmap or community for marketing ops personnel navigating the technical challenges. A decade later saw the rise of marketing ops being formally recognized as a function within organizations and marketing teams,…
Play PodcastJeff Breunsbach | Higher Logic / Gain Grow Retain
B2B SaaS retention & advocacy strategies — Jeff Breunsbach // Higher Logic
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain discusses SaaS retention and collaboration between customer marketing and success teams. The first 30 days are critical to ensuring your customer gets the right onboarding experience to drive that time to value. While the right time to request a case study or a…
Play PodcastJeff Breunsbach | Higher Logic / Gain Grow Retain
Customer marketing vs customer success — Jeff Breunsbach // Higher Logic
Jeff Breunsbach, Higher Logic Brand Director, and Co-Founder of Gain Grow Retain, discusses SaaS retention and collaboration between customer marketing and success teams. Customer success teams have great insights about the challenges customers are facing. How does customer marketing tap into these insights to create more impactful campaigns? Today, Jeff talks about the overlap between…
Play PodcastPaul Orlando | USC
Calculating CAC — Paul Orlando // USC
USC Incubator Director & Adjunct Professor, Paul Orlando, wraps up discussions on some of the most important metrics for marketers. When you’re on the hunt for investment capital, your CAC is a very important metric. It indicates what channels are working for you and highlights opportunities for scale. Today Paul talks about calculating your customer…
Play PodcastPaul Orlando | USC
Calculating LTV — Paul Orlando // USC
Paul Orlando, Incubator Director & Adjunct Professor at USC, shares some of the most important metrics for marketers. When building a business, LTV is often a highly sought after number. Rather than a single, static number, understanding LTV starts with understanding the behavior of your customer segments. Today Paul takes us through the process of…
Play PodcastLloyed Lobo | Boast.AI
Monetizing your community marketing efforts — Lloyed Lobo // Boast.AI
Lloyed Lobo, co-founder and president of Boast.AI, talks about community driven marketing. So you’ve gotten a few people together in your community. The next step is to figure out ways to monetize your new following. Today, Lloyd discusses how you can monetize your community marketing efforts.
Play PodcastAbout Marketing Channel: Community
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