Be Personable When You Can’t Meet in Person Rehumanize Your Business Strategy With Video Simple, personal video communication in email, text, and social

Quotes

• “We did have a dramaticuptick in interest and engagement, free trials, and we were accelerating some of the larger deals that we were working on especially in that April -May window.” -Ethan“Our whole goal at Bombbomb is to meet the people face to face who matter most to your success through simple, personal videos. We’re not talking about lights, scripts, and editing and production.” -Ethan“What we at Bombbomb are saying is, you know that email that you spent 12 minutes typing out and fussing over and then sending to people? That doesn’t represent you nearly as well as you represent yourself. So we provide a variety of recording and sending in tracking benefits to make that really fast and easy to do so you can be there in person when you can’t be there in person through video.” -Ethan“There is an interesting data point that I’ve seen and I have been preaching to any of my consulting clients which is, you should be the person sending the email not your company.” -Ben “I think our listeners are familiar with marketing metrics. If you are going to send a newsletter, your open rate is going to be somewhere between 10 to 30% on average, and if you are going to send a personal email to the same collection of people, like say from ben@martechpod.com, your open rates double.” -Ben “I just think that it is a return to something that we deeply need as social creatures and fellow human beings which is, a little bit of connection with another person. Most people prefer to be treated as people and not as numbers and that is something we can do.” -Ethan“To the degree that we can use the data that we know about people, to send more messages that are more timely, relevant, and specific, the better off we are even though it is automatically generated. It still feels personal, the context of it feels personal.” -Ethan“I think the messaging is an important part of humanization and being personal.” -Ben“Write a bit more like you speak. I think that when people get into an email writing mode they feel like they need to put on a marketer hat or creative hat and creativity is helpful but dumbing down the language to common speak instead of stilting it up as we, very often, want to do.” -Ethan“But trying to be clever for clever’s sake rather than being clear is always a drag. It hides what you are really trying to do from the person that you are trying to do it with.” -Ethan“I think that there is the notion of being clever which can get in people’s way. What I see more often is trying to be fancy or sounding smart and when you make an email sound sophisticated, often what you are doing is making it confusing. Sure there is a level of sophistication that you want in your business writing but you also want a level of simplicity and comprehension. That probably matters more.” -Ben “There is a variety of ways that you can do check-ins. I think if you are in a B2B environment, one to one relationships matter. It’s really easy to do and it should be done more often and it is especially good now.” -Ethan “Sometimes you have to read it individual by individual.” -Ethan