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Josh Lowman | Gold Front
What it takes to build your own category — Josh Lowman // Gold Front
Welcome to the MarTech Podcast. Today we're going to discuss the challenges and opportunities of category creation marketing. Joining us is Josh Lowman, Founder of Goldfront, which is the original category creation studio. Goldfront helps founders and marketing leaders create new market categories through category strategy, branding, experience design and video production. For today, Josh…
Play PodcastJosh Lowman | Gold Front
Why high-growth startup should consider category creation — Josh Lowman // Gold Front
This is the 2nd part conversation with Josh Lowman, Founder of Goldfront. Yesterday, Josh and I talked about what it takes to build a category and today we're going to continue the conversation by talking about why high growth startups should consider category creation as a marketing strategy.
Play PodcastEd Nevraumont | Marketing BS
Why real fidelity matters for marketers — Ed Nevraumont // Marketing BS
In our third episode, Ed talks about why fidelity matters, why attention is the currency that we are actually trying to buy with our marketing efforts, and re-evaluating the marketing once the world opens up. Ed also discussed how people pay attention in real life more than they do digitally and that’s why we as…
Play PodcastEd Nevraumont | Marketing BS
Why marketing to employees matters — Ed Nevraumont // Marketing BS
In this second episode, Ed talks about employee advocacy and employees as a marketing channel, having employees to do a sales function for recruiting more employees rather than marketing one. Ed also discussed how it hasn’t been a high priority for organization before but now, since we are becoming a more tech-driven society, it cannot…
Play PodcastEd Nevraumont | Marketing BS
Defining marketing the 3rd way — Ed Nevraumont // Marketing BS
In this first episode, Ed talked about the third way of marketing, the idea of bundling, how performance marketing took over when the internet was the hottest thing, and the problem of it having a short-term feedback cycle.
Play PodcastItay Paz | Morning Dough
Newsletter monetization paths — Itay Paz // Morning Dough
In this episode, Itay discussed ways to think about newsletter monetization, which path to monetization is the best strategy for small publications, and those with high value but low subscribers. Itay also discussed how you can always use the resources you already have first.
Play PodcastItay Paz | Morning Dough
Generating SEO traffic from newsletters — Itay Paz // Morning Dough
For the last episode, Itay discussed the analytics and KPIs to use for analyzing SEO with your newsletters, how it’s all about tweaking and testing, the importance of click rates, opt-in rates, and email deliverability in measuring your KPI.
Play PodcastItay Paz | Morning Dough
Secrets to growing newsletter subscribers — Itay Paz // Morning Dough
In this episode, Itay discussed the secrets to growing newsletter subscribers, the strategies he used, how to generate visibility in social media and using cross promotion. Itay also discussed what you need to know before you use paid channels and if there is ROI behind it and how to generate value in SEO as a…
Play PodcastItay Paz | Morning Dough
Newsletter content curation strategies — Itay Paz // Morning Dough
In this second episode, Itay discussed the effective ways of curating content strategies for a marketing newsletter, how streamlined and simplified emails got better engagement, and building a reputation in sharing value so much that readers don’t need to read the title to open the emails.
Play PodcastItay Paz | Morning Dough
Building a marketing newsletter stack — Itay Paz // Morning Dough
For this episode, Itay talks about why his company created a daily newsletter for marketers, the different segmentations of newsletters and the value you can get out of each, as well as list hygiene and why it’s important. Itay also discussed different tech stacks for marketing newsletters and creating content.
Play PodcastAbout Topic: Marketing Strategy
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