LISTEN IN A POD APP
Filters
Randi Barshack | Rollworks
How ABM is changing SMB marketing — Randi Barshack // Rollworks
In this episode, Randi talks about what ABM can do for SMBs and how you can use ABM strategy when you don’t have enough data, how intent data plays into ABM and how Rollworks’ ABM can be integrated in marketing automation platforms. Randi also talks about the power of iteration and how if you’re an…
Play PodcastRandi Barshack | Rollworks
Using ABM for Growth & Scale — Randi Barshack // Rollworks
In this episode, Randi talks about how we can use ABM strategy to scale your growth as a company, the challenges of software integration and what are the ABM solutions that can generate synthesis between the sales and marketing team. Randi also talks about some operational tactics and some underutilized areas where there is a…
Play PodcastRandi Barshack | Rollworks
Why ABM is for everyone in 2021 — Randi Barshack // Rollworks
For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the ABM benefits even though the underlying philosophy behind it is something that marketers have been doing for decades. Randi also talks about why ABM should be looked at as a…
Play PodcastBryan Barletta | Sounds Profitable
New Wave Podcast Ad Tech — Bryan Barletta // Sounds Profitable
In this episode, Bryan talks about some of the leading and mainstream platforms for podcast advertising and production. We also talk about attribution platform players and the research tools that are up and coming right now.
Play PodcastBryan Barletta | Sounds Profitable
How Brands Should Evaluate Podcast Ad Campaigns — Bryan Barletta // Sounds Profitable
In this episode, Bryan talks about how brands can evaluate podcast ad campaigns with pixeling, attribution tracking and various others. We also discussed how it’s all directional in every other channel just like in podcast ads but knowing where the real value of the podcast can help you keep track whether the ad is working…
Play PodcastBryan Barletta | Sounds Profitable
A Podcast Expert’s Advice on Growth — Bryan Barletta // Sounds Profitable
In this episode, we talked about Bryan’s recommendations on podcasters can start to build their audience within the podcasting marketing channel and other channels outside of that. We also talked about the costs of converting a newsletter into a retargetable podcast list.
Play PodcastJohn Readman | BOSCO
The future of paid media — John Readman // BOSCO
“In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, multiple people’ and now we got ‘multiple devices, one person’. In our final episode with John, we discussed the future of paid media and how fundamentally, if you want to…
Play PodcastJohn Readman | BOSCO
The over reliance of google for advertising — John Readman // BOSCO
“The fundamental thing people are missing is asking how they can get more out of Google and Facebook, when they can ask how they can get more out of the internet.” This is one key takeaway we discuss in our second episode with John. We also discussed the right marketing mix and if people are…
Play PodcastJohn Readman | BOSCO
Why Senior management can’t measure online performance — John Readman // BOSCO
What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to measure online performance.
Play PodcastDamon Burton | SEO National
How to outrank a billion-dollar company — Damon Burton // SEOnational
Today we're going to discuss some secrets to driving organic growth. Joining us is Damon Burton, who is the President of SEOnational, which is a search engine optimization company that helps websites rank higher on Google without paying for ads. In part 2 of our conversation, we discuss how to outrank a billion-dollar company.
Play PodcastAbout Topic: Growth Marketing
Sponsors of the MarTech Podcast
