LISTEN IN A POD APP
Filters
Randi Barshack | Rollworks
Why ABM is for everyone in 2021 — Randi Barshack // Rollworks
For this episode, Randi talks about defining ABM and why it is now growing steadily accessible to the down market, the challenge of articulating the ABM benefits even though the underlying philosophy behind it is something that marketers have been doing for decades. Randi also talks about why ABM should be looked at as a…
Play PodcastBryan Barletta | Sounds Profitable
New Wave Podcast Ad Tech — Bryan Barletta // Sounds Profitable
In this episode, Bryan talks about some of the leading and mainstream platforms for podcast advertising and production. We also talk about attribution platform players and the research tools that are up and coming right now.
Play PodcastBryan Barletta | Sounds Profitable
How Brands Should Evaluate Podcast Ad Campaigns — Bryan Barletta // Sounds Profitable
In this episode, Bryan talks about how brands can evaluate podcast ad campaigns with pixeling, attribution tracking and various others. We also discussed how it’s all directional in every other channel just like in podcast ads but knowing where the real value of the podcast can help you keep track whether the ad is working…
Play PodcastBryan Barletta | Sounds Profitable
A Podcast Expert’s Advice on Growth — Bryan Barletta // Sounds Profitable
In this episode, we talked about Bryan’s recommendations on podcasters can start to build their audience within the podcasting marketing channel and other channels outside of that. We also talked about the costs of converting a newsletter into a retargetable podcast list.
Play PodcastJohn Readman | BOSCO
The future of paid media — John Readman // BOSCO
“In the immediate term, if you think about the devices that we now interact with, the biggest challenge for marketing used to be ‘one device, multiple people’ and now we got ‘multiple devices, one person’. In our final episode with John, we discussed the future of paid media and how fundamentally, if you want to…
Play PodcastJohn Readman | BOSCO
The over reliance of google for advertising — John Readman // BOSCO
“The fundamental thing people are missing is asking how they can get more out of Google and Facebook, when they can ask how they can get more out of the internet.” This is one key takeaway we discuss in our second episode with John. We also discussed the right marketing mix and if people are…
Play PodcastJohn Readman | BOSCO
Why Senior management can’t measure online performance — John Readman // BOSCO
What are the metrics that matter and insightful thoughts on multi-touch attribution are just a couple of things that Ben and John discuss in this episode on what senior management struggle to measure online performance.
Play PodcastBenjamin Shapiro | benjshap LLC
Happy New Year! — Benjamin Shapiro // MarTech Podcast
Setting the right tone for the year is Ben’s core message on this first day of 2021. Ben talks about building systems around things that you are inherently good at and acknowledging that nothing is guaranteed. What matters the most, is the relationships you have with the people around you.
Play PodcastBenjamin Shapiro | benjshap LLC
Our process for effective goal setting — Benjamin Shapiro // MarTech Podcast
In this year-end episode, Ben shares some personal insights about the value of setting goals, breaking them into categories, and making them quantifiable to help you keep track. It’s about facing 2021 with a clean slate and reshuffled priorities about what matters the most.
Play PodcastBenjamin Shapiro | benjshap LLC
MarTech Podcast 2020 Business Review — Benjamin Shapiro // MarTech Podcast
At this end of the year series, Ben talks about 2020’s impact from a podcast growth perspective, our business goals and revenue goals, and then stumbling upon a great growth channel that strengthened our core infrastructure which helps us be more confident and positive about our business for the next year.
Play PodcastAbout Topic: Growth Marketing
Sponsors of the MarTech Podcast
