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Dr. Nick Hobson | Emotive Technologies Inc.
The science of measuring audience engagement — Dr. Nick Hobson // Emotive Technologies Inc.
Today, Dr. Nick Hobson, chief scientist at Emotive Technologies, continues the conversation with Ben about the science behind consumer behavior. It’s important for marketers to understand the emotional blend of their customers. Can you use data to understand someone’s mental state? Ben and Dr. Nick discuss the science of measuring audience engagement.
Play PodcastDr. Nick Hobson | Emotive Technologies Inc.
What attitudes drives consumer behaviours — Dr. Nick Hobson // Emotive Technologies Inc.
Ben chats with Dr. Nick Hobson, chief scientist at Emotive Technologies about the science behind consumer behavior. There is so much that happens behind the scenes before a customer decides whether or not to patronize your business. What is it that informs your consumer behavior? Today, Ben talks with Dr. Nick about what attitudes drive…
Play PodcastDarrell Afonso | Amazon Web Services
The truth about martech reporting — Darrell Alfonso // Amazon Web Services
Today we're going to discuss what it takes to be successful in the MarTech industry. Joining us is Darrell Alfonso, the Global Marketing Operations Manager at Amazon Web Services, which provides a highly reliable, scalable, low cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world.…
Play PodcastDavid Finkelstein | BDEX
The Real Possibilities of Real-Time Data — David Finkelstein // BDEX
Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data exchange platform, which provides instant access to consumer activities only seconds after it's transpired. In part 2 of our conversation, we…
Play PodcastDavid Finkelstein | BDEX
The Future of Data-Driven Marketing — David Finkelstein // BDEX
Today we're going to discuss how much speed matters when it comes to accessing data. Joining us is David Finkelstein, the Co-Founder and CEO of BDEX, which is the first and only realtime data exchange platform, which provides instant access to consumer activities only seconds after it's transpired. In part 1 of our conversation, we…
Play PodcastTom Treanor | Treasure Data
Tools, platform, and resource optimizing your data’s impact — Tom Treanor // Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In last part of our conversation, we're going to talk about some of the tools, platforms, and resources…
Play PodcastTom Treanor | Treasure Data
Making your data actionable without being overwhelming — Tom Treanor // Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 4 of our conversation, we're going to talk about the various ways to make your data…
Play PodcastTom Treanor | Treasure Data
How to unify your data for activation — Tom Treanor // Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 3 of our conversation, we are going to discuss how to unify your data for activation.
Play PodcastTom Treanor | Treasure Data
Best practicse for collecting data — Tom Treanor // Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data. In part 2 of our conversation, we're going to talk about some of the best practices for collecting…
Play PodcastTom Treanor | Treasure Data
Data driven marketing mindset — Tom Treanor // Treasure Data
This week we're going to talk about the mindset, tools, and best practices behind using your data to guide you to marketing success. Joining us is Tom Treanor, the Global Head of Marketing at Arm Treasure Data, which is a global leader in enterprise data management, providing the ability to aggregate and translate massive volumes…
Play PodcastAbout Topic: Big Data
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