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Tom Chavez | SuperSet
Red Flags Every Marketer Should Know
AI hype is creating a marketing technology minefield. Tom Chavez, Founding General Partner at super{set}, shares his expertise from building companies acquired by Salesforce and Microsoft. He reveals how to identify AI posers versus genuine innovators, emphasizes the importance of systems thinking over technical expertise, and explains why vertical AI applications offer better business opportunities…
Play PodcastTom Chavez | SuperSet
Big AI Platforms vs. Specialized Tools
Is the AI arms race a distraction? Tom Chavez, Founding General Partner at super{set}, brings his experience building companies acquired by Salesforce and Microsoft to examine AI's real business impact. He explains why specialized AI tools may outperform monolithic platforms, challenges current AI valuations, and shares practical strategies for identifying AI applications that deliver measurable…
Play PodcastJordan Crawford | Blueprint
Is AI-led personalization is the future of marketing?
Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing?
Play PodcastErica Salm Rench | rasa.io
Blending humans, AI, & automation — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. When integrating AI into your marketing efforts, it's about finding the balance between human input, marketing automation, and AI. While there’s no substitute for well-written human content, it makes sense to automate away the tasks we can afford…
Play PodcastErica Salm Rench | rasa.io
AI-led content creation — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. Grammarly is just one of the many everyday tools helping writers produce better content. While we’ve gotten to the point where we trust machines for short form content, the future could see machines producing long form content as…
Play PodcastErica Salm Rench | rasa.io
AI tool accessibility for marketers — Erica Salm Rench // rasa.io
Erica Salm Rench, COO at rasa.io, discusses the benefits of artificial intelligence in marketing tools and technology. The automation tools available to marketers now far outnumber the ones that were available just five years ago. In fact, marketers have come to depend on AI to make the marketing process more efficient, using tools for content…
Play PodcastAbout Topic: Artificial Intelligence, Marketing Strategy
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