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Greg Kihlström | The Agile Brand
Do agile processes deliver better ROI than integrating new martech tools?
Agile processes often deliver better ROI than new martech tools. Greg Kihlström, principal of The Agile Brand and advisor to companies like Adidas and Toyota, shares his expertise on implementing agile approaches to marketing technology. He emphasizes establishing good measurement frameworks before adding new tools, creating agreement on success metrics, and developing cyclical workflows that…
Play PodcastGreg Kihlström | The Agile Brand
How to operationalize marketing technology using agile approaches
Most marketers use less than half their MarTech stack's capabilities. Greg Kihlström, principal of The Agile Brand, shares how to apply Agile methodologies to maximize technology investments. His approach includes working in two-week sprints to test hypotheses, creating cross-functional squads that break down departmental silos, and measuring success through time-to-value metrics rather than just planning…
Play PodcastJustin Moss | The Pineapple Agency
How to drive revenue through offline experiences — Justin Moss // Pineapple Agency
Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 2 of our conversation, we're going to discuss how to drive…
Play PodcastJustin Moss | The Pineapple Agency
A music industry vet’s experiential marketing playbook — Justin Moss // Pineapple Agency
Today we're going to discuss using technology to create great offline marketing experiences. Joining us is Justin Moss, the Co-Founder and Chief Experience Creator at the Pineapple Agency, which is a boutique experiential marketing and creative events agency with big bold clients. In part 1 of our conversation, we are going to talk through the…
Play PodcastJohan Boström | inRiver
The Future of Merchandising is Adaptive — Johan Boström // inRiver
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part…
Play PodcastJohan Boström | inRiver
The Role of Adaptive Merchandising in B2B — Johan Boström // inRiver
Today we're going to discuss why merchandising matters to B2B brands. Joining us is Johan Boström, a Co-Founder at inRiver, which is a product information management company. Their SaaS solution helps customers build better experiences and they're on a mission to make their customers best in class at marketing and selling their products. In part…
Play PodcastAndrea Fryrear | Agile Sherpas
Technology supported Agile Marketing — Andrea Fryrear // Agile Sherpas (copy)
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports…
Play PodcastAndrea Fryrear | Agile Sherpas
Technology supported Agile Marketing — Andrea Fryrear // Agile Sherpas
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 2 of our conversation, we're going to talk about the technology that supports…
Play PodcastAndrea Fryrear | Agile Sherpas
Higher quality & faster work with less stress
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to…
Play PodcastAndrea Fryrear | Agile Sherpas
Higher quality & faster work with less stress — Andrea Fryrear // Agile Sherpas
Today we're going to discuss how to market more efficiently. Joining us is Andrea Fryrear, Co-Founder of Agile Sherpas, which is a firm that consults, trains and educates the world's leaders on marketing agility as early converts of agile marketing. In part 1 of our conversation, Andrea is going to talk us through how to…
Play PodcastAbout Topic: Agile Marketing
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