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Marketing Channel: Organic Growth, Webinars, SEO, Content Marketing
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Melissa Kwan | eWebinar
How to retain a prospect’s attention — Melissa Kwan // eWebinar
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When it comes to scaling automated content, people fear that they’ll lose that personal connection with the audience. However, technologies like eWebinar enable interactive experiences with prerecorded content. Today, Melissa discusses how to retain a prospect's attention.
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Why Zoom calls aren’t scalable — Melissa Kwan // eWebinar
Melissa Kwan, Co-Founder and CEO at eWebinar, talks about the limitations of Zoom meetings. When the pandemic hit, Zoom meetings became the go-to for sales demos. However, Zoom has limitations as a marketing channel, as it forces the customer to fit into a specific time slot and may not always be convenient for them, leading…
Play PodcastMelissa Kwan | eWebinar
Creating great self-service content — Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar discusses the future of webinar marketing. While webinars are an effective way to connect with prospects and today’s self-service buyer, it’s impossible to do live webinars all the time. eWebinar’s solution to this issue is its platform that enables you to upload videos and add a layer of…
Play PodcastMelissa Kwan | eWebinar
Why the future of webinars is asynchronous — Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. Webinars are a great way to reach out to prospects and customers in different geographical locations at the same time. However, scaling them is difficult and that’s why eWebinar was built to turn pre-recorded videos into interactive webinars. Today, Melissa talks about…
Play PodcastMelissa Kwan | eWebinar
The B2B buying disconnect — Melissa Kwan // eWebinar
Melissa Kwan, CEO and Co-Founder at eWebinar, discusses the future of webinar marketing. We're seeing a new generation of buyers that no longer want to talk to a sales representative to get information about a product or service. Instead, they’d rather do their own research to make a buying decision and brands must adjust their…
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