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Joe Kingsbury | Edelman
Why your content doesn’t stand out — Joe Kingsbury // Edelman
Edelman’s Managing Director of Business Marketing, Joe Kingsbury continues discussions on what one of the world’s leading communications agencies thinks about marketing. Recently, brands have doubled their online content marketing efforts. But many are finding it difficult to break through the noise. Joe speaks on why your thought leadership content does not stand out.
Play PodcastJoe Kingsbury | Edelman
Is there too much B2B thought leadership? — Joe Kingsbury // Edelman
Joe Kingsbury is the Managing Director of Business Marketing at Edelman. The pandemic brought with it an increased need for high quality thought leadership content. Buyers are concerned with the ‘quantity over quality’ approach being broadly applied. Today Joe talks about whether there is too much B2B thought leadership.
Play PodcastPamela Bump | Hubspot
How to keep your job on vacation — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, continues the conversation about marketing in the summer months. Summer is the time when a lot of people unwind and recharge. As a marketer, though, how can you make sure that you also get this time to relax without negative business effects. Today, Pamela talks about…
Play PodcastPamela Bump | Hubspot
Seasonal marketing recalibration — Pamela Bump // Hubspot
Pamela Bump, Senior manager of audience growth at Hubspot, discusses marketing in the summer months. If you’re not in the travelling and leisure sector, then you most likely experience the summer slump. Do you just stop marketing at this time? Today, Pamela talks about how to recalibrate your marketing based on seasonality.
Play PodcastPamela Bump | Hubspot
Channels that bump in the summer? — Pamela Bump // Hubspot
Senior manager of audience growth at Hubspot, Pamela Bump, gives her advice on how to win marketing despite the summer slump. Some industries won’t see a lot of direct response in the summer. But this doesn’t mean you need to stop marketing in the summer. Today, Pamela discusses the marketing channels that are more effective…
Play PodcastPamela Bump | Hubspot
What is the summer marketing slump? — Pamela Bump // Hubspot
Pamela Bump, senior manager of audience growth at Hubspot talks about seasonality in marketing for Summer Slump Week. For some industries, the summer brings a lull in activity while it’s the opposite for others. How can you win marketing despite the seasonal downturn? Today, Pamela discusses what is the summer marketing slump.
Play PodcastMarwa Greaves | Hubspot
Internationalizing Marketing Automation — Marwa Greaves // Hubspot
Director of marketing and global messaging at Hubspot, Marwa Greaves ends Marketing Automation Week talking about how to internationalize marketing automation. It’s about more than just translating language for different regions. Your automations also need to be inclusive to the different nuances of each culture. Today, Marwa concludes the conversation on how to build an…
Play PodcastMarwa Greaves | Hubspot
Automating the Marketing & Sales Handoff — Marwa Greaves // Hubspot
Marwa Greaves, director of marketing and global messaging at Hubspot continues the discussion on how to build an effective marketing fly trap. Having a bot on your website is just the first step. You also need to ensure that your prospects don’t just get led to a dead end. Today, Marwa talks about how to…
Play PodcastMarwa Greaves | Hubspot
Bot Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves is the director of marketing and global messaging at Hubspot. For marketing automation week, she discusses how you can build a more efficient marketing fly trap. It’s critical for your visitors to quickly locate information on your website and bots come in very handy for this. Today, Marwa explains how you can get…
Play PodcastMarwa Greaves | Hubspot
Email Marketing Automation — Marwa Greaves // Hubspot
Marwa Greaves, the director of marketing and global messaging at Hubspot, stops by for Marketing Automation Week. For this week, we’re looking at ways to build a more efficient marketing fly trap. Email is one of the most popular marketing channels to automate. Today, Marwa shares some best practices for email marketing automation.
Play PodcastAbout Marketing Channel: Marketing Operations
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